Kai Cenat is clearing the air on his Twitch earnings during his subscription marathon.

As AfroTech previously told you, Cenat streamed 24 hours a day for 30 days until March 2, 2023 to encourage subscribers. The first day of the subathon had reportedly drawn 6.4 million unique viewers, according to The Hollywood Reporter.


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In this time frame, Cenat became the first Black Twitch streamer to reach 200,000 subscribers and later broke the Twitch subscriber record when he reached 300,000 subscribers.

“This has been the hardest thing to do in my life and I’m glad I did it. We did it,” Cenat said, according to HYPEBEAST. “Whatever you want to do, you can do it.”

After the conclusion of the subathon, a rumor began circulating suggesting he profited only $2 million while Twitch banked between $10 million and $15 million.

He blasted three platforms for spreading inaccurate information.

“Y’all over here talking about some ‘Twitch made $15 [million] to $20 million Kai Cenat and Kai only brought about two million [dollars] back,'” he said in a video. “Where are y’all getting these numbers from?”

Cenat doubled down and added that the rumor could paint the picture that he was being taken advantage of by a larger company, although he believed otherwise.

“Now it’s a narrative that I’m just a Black man who’s gonna be used for millions and millions and millions of dollars,” he said. “You guys gotta understand, bro. I am a brilliant Black man.”

It’s unclear how much Cenat earns on the platform. However, Twitch users pay at least $4.99 per month, in which a “majority” of streamers receive half of the earnings, while Twitch receives the other half, the Verge reports. There are some streamers who have a premium subscription, which means they are looking at a 70/30 revenue split.