Justine Skye Taps Into The $13B Wig Industry Starting With A Collection Under Parfait, A Black-Owned Artificial Intelligence Wig Brand
Photo Credit: Sarah Morris

Justine Skye Taps Into The $13B Wig Industry Starting With A Collection Under Parfait, A Black-Owned Artificial Intelligence Wig Brand

Justine Skye is tapping into the $13 billion wig industry with the help of Parfait, a Black-owned artificial intelligence wig brand.

The singer will be launching a line in partnership with Parfait to bring you the best wigs in the game.

 

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Parfait Uses Facial Recognition And Artificial Intelligence

As AfroTech previously told you, Parfait uses facial recognition and artificial intelligence to provide buyers with customizable wig products. Therefore, with just four images, the technology can gather precise details about head measurements and skin tones. What’s more, users can secure their new wig in just five to seven business days.

The Collection

Fortunately, you won’t have to wait long to sport any of Skye’s new line which includes a 14-inch blonde wavy wig, a 30-inch silky jet black wig, a short and chic jet black bob, and her signature dark root hair with purple hues.

Why She Wanted To Partner With Parfait

Skye was thrilled to have a chance to work directly with Parfait. She had previously damaged her hair after dying it several times to maintain her purple look. Now, she understands the importance of taking care of her natural hair and protective styles have been helpful on that journey.

 

Justine's Journey

“It was something that I was really fond of because I’m always getting my hair done, whether it’s for a show, it’s for a photo shoot, whether now TV and film. If you have been following my journey from before, I would dye my hair purple for a really long time. It really was damaging my hair a lot and then I went brown. I’m always trying to find ways to protect my hair, obviously, but sometimes you get tired of braids and I like to switch my hair up a lot and wigs give me the opportunity to do such a thing. When Parfait came to me with this idea and asked me to do a collection, I was like, ‘This is sick.’ All of my signature hairstyles I can create for people to have as well too, for myself and for everyone to have that versatility. It’s really awesome,” Skye told Girls United.

The Wig Industry

While the numbers behind the partnership or what it entails haven’t been disclosed, Skye seems to be tapping into a lucrative industry.

According to TechCrunch, “The wig industry aimed at women of color has an estimated market in the neighborhood of $13 billion.”

Check It Out:

 

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