Are you having trouble getting conversions with your marketing emails? Not to worry, because there are ways you can boost profits with some great email marketing tactics. It’s all about the strategy. Once your email hooks a reader in, then you’ve got yourself a potential customer. The question is, how do you get people hooked? Find out below. 1. PERSONALIZE YOUR EMAILS No one likes generic email greetings that says things like, “Dear Valued Customer.” That’s boring and shows that your brand doesn’t care enough to get to know your customers. Using that type of opening will only increase the chances of readers quickly deleting your email. In all of your emails, make sure you’re using the subscriber’s first name in the greeting. This simple change can make a huge difference in making your customers feel valued. You can also personalize your email s by sending subscribers “happy birthday” messages, recommending products similar to the ones they’ve already purchased, or using customer...

Email marketing is one of the most effective ways to grow an audience and a community surrounding your brand. Whether you’re a blogger looking to share your work or you have an e-commerce shop and you’re hoping to secure some sales, having a well-put-together newsletter can help you accomplish those goals. There are so many email services out there to choose from, but don’t feel overwhelmed. We’ve rounded up some of our favorites, so check out the list below to figure out which service is a perfect fit for you. 1. MailChimp You’ve likely already heard of MailChimp, and the service is so popular for a reason. It’s user-friendly, integrates easily with popular sites like Shopify and WordPress, and allows you to do all the creating and formatting you could need in one place. Oh, and it has a free plan for smaller newsletters which could make your newsletter have an incredibly high ROI. 2. ConvertKit ConvertKit helps you to convert subscribers into customers with content upgrades and...