Are you having trouble getting conversions with your marketing emails? Not to worry, because there are ways you can boost profits with some great email marketing tactics. It’s all about the strategy. Once your email hooks a reader in, then you’ve got yourself a potential customer. The question is, how do you get people hooked? Find out below. 1. PERSONALIZE YOUR EMAILS No one likes generic email greetings that says things like, “Dear Valued Customer.” That’s boring and shows that your brand doesn’t care enough to get to know your customers. Using that type of opening will only increase the chances of readers quickly deleting your email. In all of your emails, make sure you’re using the subscriber’s first name in the greeting. This simple change can make a huge difference in making your customers feel valued. You can also personalize your email s by sending subscribers “happy birthday” messages, recommending products similar to the ones they’ve already purchased, or using customer...

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Most people confuse productivity with aimlessly trying to accomplish as many tasks as they can during the day, when in fact being busy is the opposite of being productive. A Google search of the word “productivity” will yield this definition: “the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.” The keyword here is “effectiveness.” As an entrepreneur or business owner being effective is crucial to the success of your business. Here are some key points to remember that will help you navigate between being busy and productive: Stop Multitasking It’s easy to get caught up in doing multiple things at once. You have five unrelated tabs open while seesawing between them all. Zigzagging your way through your day will make it seem like you’re getting a lot done, but in reality, you will end up with five partially done tasks when the day is complete. Focus on one task at a time and put your best foot forward when...