A new cryptocurrency made with HBCUs in mind is officially here. 

As an HBCU alum himself, the founder of HBCU Buzz, Luke Lawal Jr., has announced his own social token, $HBCU, via Rally, a network that enables creators to launch their very own cryptocurrencies. Thanks to their “social tokens,” fans are able to reap the benefits of unreleased content and merchandise while creators, on the flip end, are able to unlock forms of revenue.

“$HBCU coin will allow students to gain knowledge about the crypto industry, while potentially building shared value with $HBCU holders allowing alumni and supporters the opportunity to continue their support for and connection to Black colleges, beyond graduation,” said Lawal in a news release shared with AfroTech. “The goal is to create an online campus experience for students and give them exclusivity to: purchase limited merchandise and receive free giveaways, access events like homecoming, take online courses on the crypto industry and more, participate in virtual screening, communicate and network via a private network, and learn about and receive access to private events. There will be different tiers coin holders will be able to choose from, when purchasing $HBCU coins. Each tier will include a tailored educational workshop, access to exclusive virtual events, Rally Rewards, NFTs, and exclusive trades on cryptocurrency.”

Building A Legacy

In 2011, Lawal founded HBCU Buzz, a multimedia company that focuses on uplifting and amplifying the Black college experience and voices. Over the years, it has quickly become a “leading source of HBCU News, Sports & Entertainment,” with a pure focus on HBCUs and news that is relative to their respective campuses.

Now, in this new space, Lawal wants to ensure that the culture and community are able to tap into the resources and opportunities provided through the metaverse and web3 space.

“HBCU students, alumni, and supporters deserve the opportunity to learn about and participate in cryptocurrency from a trustable source,” said Lawal. “10 years ago HBCU Buzz pioneered a space for Black college news, becoming the leading news outlet in the HBCU community. In our second decade, we are excited at the opportunity to educate students and alumni on the numerous benefits and advantages of understanding crypto. $HBCU seeks to pioneer a new space, this time in the metaverse. As a former student, proud alum, and avid HBCU supporter myself, the $HBCU coin is minted with purpose and consideration for each niche audience.”

An Opportunity To Give Back

Lawal always seems to keep his people in mind, whether it’s by elevating those voices within the HBCU community or using cryptocurrency to give back.

“As a Black creator, the future of crypto intrigues me,” he said via a press release. “Being able to create one of the pilot coins in the marketplace for both the educational and minority communities, is a part of my purpose. The HBCU experience is life-changing as is, and I wasn’t sure it could be topped, but it just got even better!”

With the $HBCU coin, Lawal will conduct giveaways to students, alumni, and avid supporters of the HBCU Buzz family.

You can check out the coin on the Rally platform.