Eventnoire Snags First Place In A $1M Startup Competition Led By PepsiCo
Photo Credit: Eventnoire

Eventnoire Snags First Place In A $1M Startup Competition Led By PepsiCo

It’s time to celebrate!

Eventnoire is a Black-owned ticketing platform that just landed first place in Mountain Dew’s Real Change Opportunity Fund Competition.

Out of hundreds of startups that competed in the “Shark Tank”-style competition, the ticketing platform wowed judges DJ Envy, Lala Anthony and Blavity’s own Morgan DeBaun.

According to Presswire, Eventnoire made it through multiple rounds pitching its business model and innovative concepts and will receive a share of the $1 million prize pool. Funding will allow them to continue their work to create a level playing field for Black people in America, strengthen Black businesses, and uplift Black communities.

Per the company’s website, Eventnoire is the “leading ticketing solution for events that celebrate Black people and culture every day.”

Created by Jeff Osuji and Femi Masha in 2018, AfroTech previously reported that Eventnoire was founded to change the industry for Black events. It has a primary focus on meeting all social and event curation needs of the Black community that is often neglected when it comes to mainstream ticketing platforms.

“We realized this was an opportunity to vertically integrate and launch our own ticketing solution that actually recycled dollars back into organizations that worked with us as well as other event curators,” Osuji shared.

Not only will Eventnoire use the money from the startup competition, but the platform garnered the attention of investors that include music mogul John Monopoly who is most known for discovering icons like Virgil Abloh and Kanye West. To date, the platform has managed to raise $250,000.

All funds will be used to expand the company’s team and invest in new technology upgrades.

Mountain Dew’s Real Change Opportunity Fund Competition is a five-year, $400+ million plan aiming to supply Black communities with the resources that they need to survive and thrive in America and is an initiative led by PepsiCo. 

“As a first step, we have created the $1 Million, Real Change Opportunity Fund where we will help Black entrepreneurs who are current students or recent alumni from Historically Black Colleges and Universities (HBCUs), with existing PepsiCo relationships, turn seedlings of ideas into businesses or scale existing ventures,” per the website.

The competition is on a mission to help both Black entrepreneurs and current students or recent alumni from HBCUs to turn their ideas into businesses or scale their current businesses.