Black business owners will soon have the chance to gain expertise and profitable tips from celebrity entrepreneurs who have managed to convert startups into successful enterprises.

According to Black Enterprise, “Shark Tank” co-star and investor, Daymond John is partnering with production firm Medium Rare and Chase for Business to provide this opportunity through his Black Entrepreneurs Day initiative.

“2020 has been a challenging year for many but has also created tremendous opportunities for people throughout the country to rise up to be heard,” said John, according to Black Enterprise. “I asked myself, ‘How can I make a difference?’ and ‘How can I call upon my network to help make that difference?’”

Deemed a primetime special at the intersection of entertainment and business, the stream will include a segment titled Game Changer Conversations. It will feature John speaking one-on-one with cultural icons and Black business leaders to include Gabrielle Union, Shaquille O’Neal, Jamie Foxx, and others.

Not only will there be a business element to this event, but attendees will also get performances from musical guests Questlove and Chance The Rapper. It will also include an afterparty that showcases O’Neal’s musical moniker, DJ Diesel.

Coupled with guidance and inspiration for the next generation of rising entrepreneurs,  this event will also provide $175,000 in bottom-line financial support through its NAACP Powershift Entrepreneur Grant. The grant was created in partnership with the NAACP in order to provide seven grants totaling in $25,000 each coming from event partners: Robinhood, Yappa, Quickbooks, Pepsi, Cisco Webex, Chase for Business, and The General® Insurance.

Small business owners and Black entrepreneurs in American can apply for the grants now through Oct. 12.