How Ciara 'Leveled Up' To A $20M Net Worth
Photo Credit: Rich Fury

How Ciara 'Leveled Up' To A $20M Net Worth

Ciara Princess Wilson is the perfect example of what happens when you never give up.

She got her start in the entertainment industry as a pop princess, with a string of hits that seemed to define the early 2000s era of pop-crunk music. Thanks to her collaborations with Jazze Pha and Missy Elliott, Ciara became a household name with such hit songs as “Goodies.”

Crowned The Princess of Crunk&B, her influence on today’s artists — from Normani to Tinashe — cannot be denied. Today, though, Ciara spends less time in the music studio and more time being a wife, mother, philanthropist, and businesswoman thanks to her successful marriage to Seattle Seahawks quarterback Russell Wilson. Together, the pair share two biological children, and Wilson has all but adopted her first child, Future, whose father is the rapper Future.

Though she has certainly had her fair share of challenges in both the world, and the industry,  her tenacity and dedication have helped her turn lemons into lemonade. According to Celebrity Net Worth, her smart business moves have made her a multi-millionaire, with a net worth of $20 million. “Her singles have reached the top 10 Billboard Top 100 spots eight times. Ciara is also an established actress with a number of credits under her belt. She has won numerous awards, including three BET Awards, three MTV awards, three, MOBO awards, and one Grammy,” reports the outlet. And it’s not just singing: over the years, she’s proven herself to be a successful model, actress, and businesswoman. She is, in a nutshell, the ultimate multi-talented multi-hyphenate, and her impact on the industry cannot be denied.

Let’s take a look at how she made her fortune. She deserves every last thing she’s ever worked for!

Editorial note: The net worth listed in this piece is a speculative estimate drawn from a variety of online sources.

Music

Photo Credit: Randy Shropshire

Throughout her career, Ciara has had several bangers and No. 1 hits. From “Goodies” and “1,2 Step” to “Like a Boy” and “Love Sex Magic,” Ciara has sold more than 20 million albums and over 70 million singles worldwide, and has had her music streamed more than 4 billion times.

Film and Television

Photo Credit: Amy Sussman

Ciara made her acting debut in 2006, when she starred in her breakthrough role in “All You’ve Got,” which was released on MTV Films. Since then, she’s gone on to star in a string of films and television shows, including “The Game” and “Sherman’s Showcase.”

In 2021, Ciara and Russell Wilson launched Why Not You Productions, which has a first-look deal with Amazon.

Fragrance Line

Courtesy of R&C The Fragrance Duo line

In November 2020, Ciara and Russell Wilson launched the R&C The Fragrance Duo line, which was symbolic of their love.

 

“This is a dream come true for the both of us,” said Ciara in an interview with People. “I’ve been dreaming of creating my own fragrance for years and the chance to introduce our first fragrance together was truly special and meaningful.”

 

Accessory Line

Courtesy of Dare To Roam

In July 2021, Ciara launched an EPA-registered accessory line called Dare to Roam, which provides both adults and children with a new line of accessories that provide peace of mind as the world works to return back to normal. The line officially launched on August 11, 2021.

Ten to One Rum

Courtesy of Ten to One Rum

Recently, AfroTech reported that Ciara invested in — and became co-owner of — the Ten to One rum brand, alongside the Trinidad & Tobago-born co-owner and founder Marc Farrell.

Activism

Courtesy of Cerving Confidence

Over the years, Ciara has gotten involved in various activist causes. Most recently, she was part of the Cerving Confidence campaign, which encouraged women to get tested for cervical cancer.

Philanthropy

Photo Credit: Joshua Kissi

Ciara and her husband, Russell Wilson, are involved in various philanthropic efforts.

Beginning in 2009, Ciara became part of the Do Something 101 campaign, which raises money to help get school supplies to students in need.

In October 2020, Ciara and Russell Wilson donated $1.75 million in funding to rebrand a Seattle-area charter school.

In December 2020, the Wilsons launched The House of LR&C, a retail concept that focuses on merging the couple’s philanthropic commitments with their interest in the fashion world.

Sponsorships, Endorsements, and Other Business Ventures

Courtesy of the Seattle Sounders

Ciara has been the face of many different brands, including Verizon, Revlon, Rocawear, and Adidas.

In August 2019, Ciara and Russell Wilson became part-owners of the Seattle Sounders FC in Major League Soccer.