Ciara Launches U.S. Environmental Protection Agency-Registered Accessory Line
Photo Credit: Michael Stewart

Ciara Launches U.S. Environmental Protection Agency-Registered Accessory Line

You can now add accessories to Ciara’s ever-growing Rolodex of business ventures.

The superstar wears many hats. From mother to wife to business-woman, there’s no limit to what the “Level Up” singer can do.

According to PR Newswire, with Dare to Roam, she’s providing both adults and children with a new line of accessories that provide peace of mind as the world works to return back to normal.

Set to launch on Aug. 11, Dare to Roam products include stylish, functional backpacks, lunch boxes, and pouches, but that’s not all– all items are U.S. Environmental Protection Agency (EPA)-registered.

 

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The collection features an EPA-registered antimicrobial texture which adds a layer of protection against harmful bacteria — ultimately stopping the growth of bacteria, fungi, mildew, and mold.

Thanks to the antimicrobial shield, which helps to prevent discoloration, odors, and overall deterioration, each accessory requires less washing and in turn, makes the products extra sustainable for use!

“I’m excited to share a cool new project I’ve been working on to help you rebuild your confidence as you Dare To Roam,” said Ciara in an official press release. “After so much time indoors, Dare to Roam is all about feeling protected as you start traveling, sending your kids off to school, and getting back into the motions of everyday life.”

In partnership with New York City-based creative agency Harper + Scott, Dare to Roam was created based on Ciara’s vision with style utility and protection at the top of mind.

“Ciara had a vision for Dare to Roam, and together we created the only accessible, EPA-registered antimicrobial backpack on the market that offers dependable, ethically made, and stylish functionality,” continued Michael Scott Cohen, CEO at Harper + Scott, in the release.

Dare to Roam Prices range from $42 to $98 and for each product sold, 3 percent of the profits will go toward the Why Not You Foundation.

Ciara, alongside her husband Russell Wilson, founded the nonprofit to focus on children’s health, education, combating poverty, and empowering youth to lead with a “why not you” attitude.

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