Charlamagne Tha God is investing in artificial intelligence (AI).

According to a news release, he has invested in MeetKai Inc., an AI software company that aims to transform the metaverse. Already, through its MeetKai Reality platform, users can change digitized physical spaces into 3D models from their cell phones. The company also offers cloud AI and metaverse content creation. Its website mentions that at least 40 million individuals across 30 countries, including those working in design, architecture, engineering, and real estate sectors, have benefitted from its software since 2018.

“MeetKai is redefining the future of entertainment. I see it as the future of social, shopping, gaming, and content creation, all while being excitingly immersive,” Charlamagne Tha God said in the news release. “It’s where the boundaries of reality and digital innovation blur, creating endless possibilities for connection and creativity.”

As the company’s first strategic investor, Charlamagne Tha God plans to strengthen it by lending insights on how to drive revenue toward content creators, influencers, and brands. He also aims to help the company scale consumer attention through its experiences and content.

“Charlamagne is one of the most recognizable voices in the entertainment industry today,” James Kaplan, CEO and co-founder of Meetkai, explained in the release. “He understands the new types of experiences consumers are interested in and how virtual formats, such as the metaverse, will transform the future of content creation and brand experiences for all. We are delighted to welcome him as a strategic advisor as we continue to evolve and grow.”

Charlamagne Tha God intends to lead with an original content program empowered by MeetKai’s AI technology. It is expected to roll out by the end of the year.

“We’re ecstatic to partner with Charlamagne and expand our platform capabilities,” Peter John Alexander, chief business officer of MeetKai, said. “Charlamagne has always been on the forefront of creativity and innovation, so he’s a valuable addition to the company as we move into our next growth phase — better serving and creating opportunities for the creator economy through technological innovation and development.”