A$AP Rocky is adding yet another creative title to his resume.
The Harlem rapper has reportedly been named the first-ever guest artistic director of PacSun in which he will be overseeing designer collaborations, brand campaigns, in-store activations as well as supporting launches in both the Pacsun DTLA and Soho stores, a press release reports.
For the next 18 months, Rocky will be responsible for driving a “new wave of premium streetwear and style” to the LA-based multi-brand retailer as part of his role.
“Our community of customers is looking for something unexpected, that elevates their daily experience and lets them express their personal style. Nobody bridges the gap between high fashion and streetwear like A$AP Rocky,” Alfred Chang, co-CEO of Pacsun, said in a statement. “We are proud to welcome him to the Pacsun family and energized about making his ideas a reality that can be shared (and worn) by millions and lead a global style conversation.”
Through this new partnership with existing clothing collection A$AP Worldwide, Rocky — who’s known for his keen sense of fashion as a notable icon — will be able to merge his common interests of style, swag and making boss moves with a like-minded brand that values what he can bring to the table.
“This partnership is special to me because it’s a collaboration that combines my roots, A$AP Worldwide, and some of the most respected heritage brands that have roots in both the sportswear and lifestyle worlds,” he said in a statement. “Together with Pacsun, we will be releasing several limited-edition collections that are both nostalgic and forward at the same time.”
According to Pacsun president Brieane (Brie) Olson, the creative design process with Rocky has been inspiring to watch over the last 18 months and has allowed the Pacsun brand to “connect design innovation with what is happening from a cultural perspective and translate that into coveted unique product offerings and design collaborations for our consumer.”
A press release shares that Rocky’s first collaboration with the brand is slated to be with Vans for a unique capsule collection that will consist of three styles of its Old Skool silhouette.
Rocky’s Pacsun partnership isn’t his first time guest starring in a corporate role. As previously reported by AfroTech, last month he joined popular pay-in-four app Klarna as an investor and CEO for a day as part of a joint sustainability initiative.