Nipsey Hussle’s love for education continues even in the afterlife.
In a post on Instagram, Hussle’s longtime business partner David Gross announced that there will be a college course based on the “Hussle & Motivate” rapper coming to Loyola Marymount University.
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The Marathon Continues
“Next month the TMC takeover of higher education begins with a class I’ll be teaching,” he wrote via Instagram. “‘The Marathon Continues: Building Brand Through Culture’ at Loyola Marymount’s business school. The class will focus on Hussle’s genius and authenticity in his approach to business and life.”
The Course
According to a class description, the course will focus on “brand building strategies and tactics that are motivated and driven through cultural influence.”
In addition to that, students can expect weekly guest lectures led by “some of the most influential people in the music and entertainment industry.”
“I gotta give flowers to Mitchell Hamilton (@thefreshprofessor), a tenured professor and the head of the Marketing Department at Loyola Marymount’s business school (@lmucba),” Gross continued in his post. “He reached out to me and Nip in 2017 and asked if we’d teach a class at the business school. He gave us carte blanche, with the caveat that we were authentic and didn’t water anything down because we were in a university environment.”
Picking Up Where Nipsey Left Off
The class was such a success that it led to the planning of a second class the following semester. However, tragedy struck in the early spring of 2019, and Hussle and Gross never got an opportunity to continue their plans to spread more knowledge through the course.
“The class was a hit, and it lead to a second class the following semester. This was Spring of 2019, so we never got to finish the class,” Gross wrote via Instagram.
Now, roughly four years later, the marathon will continue and the new lecture series will carry on the legacy that Hussle left behind.
“It’s finally time to go back this Spring to teach a class that honor’s Nip’s enormous legacy, and analyzes how he was able to put a dent in the universe by creating the most resonant brand to come out of the culture #TMC,” Gross concluded.
