Curtis “50 Cent” Jackson is prepared to take his woes with Suntory Global Spirits to Congress if both parties are not able to come to a mutual agreement soon.
According to HipHop DX, the rapper-turned-businessman used his Instagram account to address the company’s decision to change its name from Beam Suntory to Suntory Global Spirits without taking accountability for its alleged wrongdoing toward him and Sire Spirits.
“Changing the company name from Beam Suntory to @SuntoryGlobalSpirits without correcting what was done to my brands @bransoncognac and @lecheminduroi doesn’t fix the problem and lacks honor,” 50 Cent said. “I attempted to resolve the matter, not once, but twice. Now the legal process will play out publicly for everyone to see what really happened and how @SuntoryGlobalSpirits would rather spend millions to protect and conceal criminal conduct instead of doing the right thing.”
View this post on Instagram
As previously reported by AFROTECH™, 50 Cent filed a 70-page complaint against the distiller in March 2024 citing a $6 million embezzlement scheme involving overcharges that almost cost his spirits imprint.
“@beamsuntory is gonna pay for what they did trust me,” he said at the time via social media. “These big companies think they can get away with anything. It has cost me millions in legal fees. They are gonna find out I’m not the one you want to play with.”
Previously, in 2023, 50 Cent and his alcohol brand, Sire Spirits, had tried mediating with Beam Suntory, which is the parent company of Branson Cognac, the distributor of the mogul’s products.
Now, he continues calling out the brand publicly with hopes of coming to an agreement that will lay this issue to rest, suggesting that the fact he is a Black business owner is a motivation behind the company’s ill-treatment of him.
“I never thought being one of the few Black-owned brands was a factor, but maybe that’s the issue? Ultimately, the consumers will decide where to spend their money,” the “Get Rich Or Die Tryin’” emcee shared in his more recent Instagram post. “Maybe I need to go to Washington DC and have the @CongressionalBlackCaucus take a closer look? What do you think?”
In true 50 Cent fashion, he concluded the argument by posing the idea of a television series surrounding the scandal. A move that isn’t out of the ordinary as he has used a lot of his personal life as motivation for hit series such as “Power Book III: Raising Kanan,” the film “Get Rich Or Die Tryin’,” and more, noting that the legal matter would make for “a great unscripted project.”
