For Wisdom Kaye, his passion for fashion has made him a millionaire.
His bold fashion choices have frequently garnered chatter online over the years, and his TikTok account alone has drawn 13.5 million followers and 443.7 million likes. Kaye even made an appearance at the 2024 Met Gala, a feat that he believed was out of reach for him in 2022.
Wisdom Kaye’s life has forever changed as a result of his online presence stemming from his creative videos, which he primarily edits himself. However, his bread and butter is not coming directly from his social media impressions.
“I’ll spend 12 hours, 12 days on a f-cking video, and it won’t really make anything. I’m in the Creator Fund, but, that doesn’t really pay,” the model and creator said in a TikTok video. “I mean, it does pay. I’m grateful for the amount that it does pay, but, I can make a video right now and it gets 20 million views, which is a very likely number for me with my engagement. And, that’s not gonna pay my rent. It won’t even pay literally one month of my rent.”
@wisdm8 Who wins 🤔
Instead, he is making the majority of his wealth through brand deals. Some of his partnerships over the years include:
- Spotify
- Valentina Beauty
- Apple Cash
- Ray Ban Meta
- T-Mobile
@wisdm8 The cat is out of the bag @Valentino.Beauty #ValentinoBeauty #ValentinoBeautyPartner #BorninRomaExtradose #Fragrance
At 24, Kaye states he is currently averaging at least $100,000 in earnings from each brand deal. By 19 years old, he had crossed a minimum of $900,000 in revenue from brands, and in 2024 that number reached over $4 million. In 2025 he has already signed on to earn $1 million through such deals.
“I don’t ever talk about money or anything like that in order to flex,” Kaye said. “I did not always have money. I did not grow up with it… So flexing doesn’t do anything for me… I’m simply wanting to answer this question because for the longest, I’ve never understood how nobody understands how much money I make on the internet.”
He later added, “Basically, since I’ve been doing this, I’ve been making more money each year, which first of all, thank God. I’m making more money every year. That’s an insane blessing. I wanna say this year around January, mid March, I’d already made a million dollars. Just to put into perspective, I think last year, I made maybe $4 point something million dollars… and that’s just, that’s solely brand deals.”
@wisdm8.1 Replying to @Yannick Reid
Paying It Forward
As for how Kaye is managing those earnings, he admits he is not fond of spending money, but of course he splurges on clothing. He also suggests he will consider investing for his long-term future aspirations of having a family.
For now, he is grateful to be in a position to help his friends and family.
“I’m not a guy who’s on private jets, I’m not a guy who’s in luxury cars or on yachts, I could be… I’m really simple and so it’s just about my friends and family,” he said in a separate TikTok.
@wisdm8.1
