If you spent any time tuned in to the 2024 Paris Olympics, you likely recognize the name Noah Lyles. The 27-year-old sprinter has made numerous headlines for his incredible athletic performance and earned numerous championship medals and special honors for his dynamic speed. Those interested in learning more about Lyles’ intense training regiment can find him appearing in several documentaries as of late, including the upcoming second installment in the Netflix original series, Sprint: The World’s Fastest Humans. Noah Lyles also hosts a documentary-style vlog on his personal YouTube channel under the title “Grassroots,” which sees him outlining his track and field skills, showcasing his warmups and even exploring his diet and other contributing factors to his epic performance.
The world champion runner is also making headlines lately thanks to his prolific social media presence, which sees him taking on challenges such as a foot race with noted streamer IShowSpeed. Since Noah Lyles is getting so much buzz, it only makes sense that we take this opportunity to peak at his multiple income streams, brand and endorsement deals and overall net worth. With any luck, we may be able to extrapolate a pattern of success for aspiring athletes and investors alike.
Noah Lyles’ Early Life In Florida And Career Beginnings
Long before he was blazing up the track in Paris, Noah Lyles was born to a Gainesville, Florida family in 1997. Like many great athletes, Lyles’ success was telegraphed by a long history of athletic achievements of those who came before him. Both Noah’s mother and father found success running at Seton Hall, and his sibling Josephus is a noted talent on the field as well. The brothers can often be seen training and performing alongside each other on their official social media pages. Despite showing an early penchant for running, Noah Lyles’ childhood was quite difficult, as he struggled with a particularly bad case of asthma. With hard work, dedication and the support of his family, Lyles was eventually able to find success despite his ailment, rising up the ranks of his high school track and field association.
By 2014, the Southern star had already become a massive success, taking home the gold in the Youth Olympics’ 200-meter dash. During this time, Lyles and his brother worked together to train for a projected performance in the 2016 Olympics in Rio. That very year, Noah won a laundry list of competitions, including the 200-meter dash at the New Balance Nationals Indoor, the 100-meter dash at the USA Junior Championships and both the 100 and 200-meter competition at the Arcadia Invitational. Though he ultimately failed to compete in the 2016 Summer Olympics, Lyles was widely recognized as a rising star in the world of track and field, and projected by industry experts to continue racking up wins in the professional world of sprinting.
Athlete’s Road To The Olympics
In the years following the 2016 Games, Noah and Josephus Lyles both trained hard to earn placements on the professional track. The pair inked a deal with Adidas in the Summer of 2016 and began competing for senior national titles at the 100, 200, and 300-meter tiers. Just a few months later, Noah set the world record for the 300-meter dash at the 2017 USA Indoor Championships, clocking a staggering 31.87 seconds. He subsequently managed to tie the worldwide record for both the 100 and 200-meter dash in 2018, making him neck and neck with the likes of Clarence Munyai and Mike Rodgers. These record placements landed Lyles comfortably within the top 10 fastest men in history, placing his name alongside the greats such as Usain Bolt.
After racking up numerous championship placements, the 27-year-old finally made his way to the 2020 Summer Olympics in Tokyo, Japan, where he ultimately took home the bronze. Despite failing to place first, Lyles has continued to shatter records everywhere from the World Athletics Championships to the Diamond League meeting in London, England. Today, Lyles is second only to Usain Bolt in the 200-meter dash, with a collective total of four championship titles.
In the 2024 Olympics, he managed to take the gold during the 100-meter dash, only to ultimately finish in third during the 200-meter dash against Letsile Tebogo and Kenny Bednarek. After crossing the finish line at the historic event, Lyles suffered a medical issue and needed to be taken off the track by healthcare professionals. It was later revealed that the track star had tested positive for COVID-19 just days before the big race, making his third-place win that much more impressive.
Exploring Endorsement Deals, Sponsorships And Additional Financial Ventures
According to Celebrity Net Worth, Lyles currently touts a complete savings of over $4 million and counting. Of course, that figure is expected to climb as the star athlete continues his journey to become the fastest man in history. Though the sprinter’s passion remains on the field, it’s clear that most of his income likely stems from brand deals and endorsements. As of this writing, the Olympic champion has inked massive deals with the likes of Adidas, Celsius Energy Drinks, Omega, Comcast and many more. As stated, Lyles also has multiple television and film deals in place with outlets such as Peacock and Netflix. He is currently working to take the title of the fastest man of all time from Usain Bolt, as outlined by numerous posts on his social media pages.
As Lyles continues shattering records, he’s got plenty of additional avenues to ameliorate his already impressive multi-million dollar net worth. Paid speaking engagements, brand promotions and future documentaries are surely just around the corner, and he has even spoken about his desire to design his own sneaker line. For the time being, it seems clear that Noah Lyles has no intention of slowing or stopping, no matter what obstacles he faces along the way.
