Hollywood power couple Beyoncé and Jay-Z can celebrate many new firsts in their latest campaign, “ABOUT LOVE,” with the American luxury brand Tiffany & Co. As AfroTech previously reported, in Beyoncé’s cover story for Harper’s Bazaar, the star revealed that she and her husband were the new faces of Tiffany & Co. Now, the two have brought light to a collective vision the two shared to conceptualize a new interpretation of “modern love.”
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family,” Executive Vice President of Product & Communications Alexandre Arnault shared in a press release.
The Carters, History And Tiffany & Co.
The Carters surprised fans with the release of campaign images on Beyoncé’s Instagram. The campaign marks the first for the pair.
Beyoncé stuns in a rarely seen yellow Tiffany Diamond — famously worn by Audrey Hepburn paired with an intricately black cut-out dress styled by June Ambrose. The music icon becomes the first Black woman to wear the 128.54 carat diamond joining one of only four women in history to exhibit the necklace.
Beyoncé shares the limelight alongside Jay-Z wearing a lavish black tux paired with a striking gold Apollo brooch. Another shot showcases the pair in front of Jean-Michel Basquiat’s Equals Pi (1982), which has never been revealed to the public.
New Chapter For Tiffany & Co.
This new campaign marks the beginning of a new era for Tiffany & Co. who describes the campaign as “an exploration of connection and vulnerability.”
“ABOUT LOVE” launches globally in print Sept. 2 and will be accompanied by worldwide initiatives including scholarships allocated to Historically Black Colleges and Universities (HBCUs) to provide opportunities for underserved minorities.
According to a press release, “‘ABOUT LOVE’ reflects Tiffany’s continued support of underrepresented communities. As a part of the house’s partnership with the Carters, Tiffany & Co. is proud to pledge a USD $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). Additional details on this initiative are forthcoming.”
After its release, the festivities will continue with an exclusive film release directed by Emmanuel Adjei on Sept. 15. The highly anticipated film will include a new rendition of Moon River sung by Beyoncé shot by Jay-Z on Super 8 film.
