Beyoncé Giselle Knowles-Carter and Shawn “Jay-Z” Carter continue to serve as the blueprint for power couples.
Paper magazine reports that in her latest cover story for Harper’s Bazaar, the icon revealed that she and her husband are the new faces of Tiffany & Co.
Tiffany & Co. continues to remain a top dog in the jewelry industry as this news follows the announcement that the brand was acquired by Moët Hennessy Louis Vuitton (LVMH) earlier this year.
It looks like the “Crazy In Love” singer has already embarked on her own journey with the legendary American jeweler. Alongside sporting her own label, IVY PARK, the Grammy-award-winning singer sported several jewelry pieces from Tiffany & Co.
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The company served as the main sponsor for the magazine’s “Icons” issue where all of the jewelry in the cover shoot came straight from Tiffany who, rumor has it, paid a huge sum to serve as the primary product placement.
While the Carters shake up the world as a force, they’re also quite influential on their own across several different industries too which include music, fashion, and even cannabis, thanks to Jay-Z’s Monogram brand.
Now, Beyoncé will join her husband within the hemp industry herself. During her Harper’s Bazaar interview, she revealed that after finding “healing properties” within CBD during the COVID-19 pandemic, she has decided to build her own hemp and honey farm.
“I’m building a hemp and a honey farm,” revealed the superstar who’s been dubbed “Queen Bey” by her loyal fanbase known to the world as the “Beyhive.”
“I’ve even got hive on my roof,” she chimed. Part of the healing remedies birthed out of the pandemic was that she began “creating positive rituals drawing from past generations” while putting her own spin on things, thanks to CBD honey.
While exclusive details on the couple’s Tiffany & Co. campaign are still under wraps, we suspect that fans won’t be disappointed as the Carter’s reign continues.