It’s a difficult task to go into most lounges and clubs without seeing a smoke cloud, particularly from hookah.

Hookah is a tobacco product that has people in a proverbial chokehold. And while it may be one of the most popular forms of tobacco usage, others are putting their spin on tobacco products to offer a diverse experience.

Take Atlanta-based rapper Tip “T.I.” Harris, who has entered the chat with Superstar Brands, to launch CIGNATURE.

CIGNATURE is an endeavor to bring culture and ownership while offering a quality line of smoking products handcrafted with specialized flavors.

According to a press release, the CIGNATURE brand is created with a mission to build a platform that bridges the tobacco and cannabis industry with hip-hop culture.

Each of the lines associated with the tobacco line will feature CBD/Delta 8 products, traditional cigars, vegan hemp wraps, and even a natural tobacco-free leaf wrap as an option.

Additionally, CIGNATURE has four meaningful partnerships with T.I., Lil Durk, Moneybagg Yo, and Soulja Boy to jumpstart this new venture.

Photo Credit: @dxnnydolphin

“We have been super excited to launch our new line of products alongside some of the most prominent talent in the music industry,” a Superstar Brands rep stated. “We strongly believe our extensive knowledge of the tobacco industry, combined with their rooted connection to the culture and community, is an absolute recipe for success. We are happy to begin connecting dots and building bridges between the tobacco industry and hip hop community.”

The initial launch includes flavors all inspired and curated by the brand partners. The flavors include Honey for T.I., Black Cherry for Soulja Boy, Banana for Moneybagg Yo, and Sweet Aromatic for Lil Durk.

In addition to being a platform for Black ownership and the culture, CIGNATURE also aims to educate youth about anti-tobacco practices. To double down on this initiative, the brand has committed to donating over six figures to education and programs that provide alternative and anti-tobacco practices for children and youth.