The year 2020 was a big year for Naomi Osaka, and the tennis superstar is keeping the momentum going in the new year for her latest luxury brand campaign.

People reports that just a year after showcasing her collection with Japanese designer Hanako Maeda and her label ADEAM during NYFW, Naomi Osaka is now making her debut with luxury fashion house Louis Vuitton for her first-ever campaign with the brand.

Osaka broke the news on Monday after sharing the announcement via social media saying, “Wow this is actually crazy. Honored to be @LouisVuitton newest House Ambassador.”


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In a press release, the U.S. Open winner described the campaign as a “dream come true.”

Over the last few years, Osaka has grown to be quite the fashion connoisseur, so this new collaboration was only fitting for what she calls a “full circle moment.”

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,” she shared in her press statement. “It is such an honour to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me.”

In a press release, Louis Vuitton described the three-time Grand Slam winner as “multi-faceted, independent and modern,” and “perfectly incarnating the Louis Vuitton woman,” CNN reports.

Louis Vuitton designer Nicolas Ghesquière shared his own announcement on social media breaking the news of the new partnership.

“I am so excited to welcome @naomiosaka as a new ambassador at @louisvuitton. Naomi is an exceptional young woman who represents her generation and is a role model for everyone. Her career and convictions are inspiring and I am in awe of Naomi. She stays true to herself and doesn’t compromise on her values. I am looking forward to sharing new projects with Naomi in the year to come!”

Osaka is already well-versed in the fashion world with her sizable history with Nike, so this new collaboration with LV is just the beginning of cementing her status as both an athlete and brand ambassador.


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