When speaking on successful Black-owned businesses, Telfar sits gracefully in the top ranking.
With each new release, the apparel brand’s popularity continues to spike in fashion. As previously reported by AfroTech, it became the “it” brand during the COVID-19 pandemic and has since gone on to collaborate with the likes of UGG and Moose Knuckles.
The hype around Telfar has reached where many fans are left disappointed when they’re unable to secure their items during the online frenzy that occurs when there’s a drop. But according to Clemens, soon Telfar won’t only be available online.
Essence reports that Clemens shared in an interview with The Breakfast Club that Telfar has its first physical store in the works.
“There is one coming,” he said. “We’re opening a store this year in New York City. And we’re still deciding where that is going to be. I don’t want to say too much about it, but we’re opening a store this year.”
The tidbit is all that has been revealed so far. Therefore, fans will have to stay tuned for the official launch date and location.
The Future Of Telfar
Although the genderless brand was first founded in 2005, Telfar has hit a goldmine when it comes to its creative evolution. The sky is the limit as the household name launched Telfar TV in September 2021. The public access network allows customers to learn of upcoming drops, content, and live events.
“TELFAR is free of investors, free of stores, and free of catering to customers that don’t share our customs. TELFAR TV gets us free of corporate owned platforms. But not just to own the platform ourselves — because we realize that we say BLACK-OWNED we cannot be talking about just one person. We didn’t do this alone. We did this together,” the brand’s Instagram page shared.
With the upcoming flagship store, there’s really no telling what else Clemens has up his sleeves. However, what we do know is that it’s going to be far from basic.