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At just 20-years-old, Deja Kelly has been stellar to watch both on and off the basketball court. As previously reported by AfroTech, this year has been filled with first-of-its-kind feats for the North Carolina Tar Heels star including being one of the first athletes to sign a Dunkin’ endorsement deal and signing her first long-term equity deal as BARCODE’s first-ever female name, image, and likeness (NIL) shareholder. While Kelly has taken on multiple firsts, she’s continuing to add even more wins to her plate. The UNC player recently signed a one-year partnership with global sportswear brand Actively Black — making her the Black-owned label’s first-ever NIL signee — according to a press release. View this post on Instagram A post shared by Actively BLACK (@activelyblack)
Companies are continuing to tap into the greatness that is Deja Kelly. The North Carolina Tar Heels point guard has teamed up with BARCODE — a plant-based beverage company founded by NBA coach and professional trainer Mubarak Malik (Bar) — for her first long-term equity deal, according to a press release. The new partnership marks multiple firsts for the star hooper as she’s also the brand’s first-ever female name, image and likeness (NIL) shareholder. View this post on Instagram A post shared by Deja Kelly (@dejakelly) “Our partnership with Deja Kelly is a no-brainer,” said Bar in a statement. “Her athletic excellence and unwavering commitment to healthy living align perfectly with our missions and value at BARCODE. We’re proud to have Deja join our team and help more consumers unlock their greatest potential through nutrition and lifestyle.”
Young athletes are the future of sports, and Under Armour has unveiled new initiatives to support their journeys. The sportswear company’s mission is to help millions of youth by 2030. To achieve this, it announced that it’s working to improve training and access to sports for teenagers including a new collegiate program for Historically Black Colleges and Universities (HBCUs), AdAge reports. “Under Armour is committed to sports at all levels and will continue providing our innovative products to all athletes, while also continuing to offer events and experiences that recognize and elevate athletes as they work towards their daily goals,” said an Under Armour spokeswoman. “We understand that to get to the collegiate level, you need to have access to sport at a young age, which is why we are making this commitment to support more youth athletes on their journey to compete.”
Steph Curry is known for being a game-changing athlete to the basketball world who has arguably changed the way the game has been played recently. Now he’s switching gears to make an even bigger splash in the athletic apparel industry to compete with the likes of Nike’s Jordan brand. According to an announcement from Under Armour, the brand has landed a partnership deal with the three-time NBA champion and two-time MVP to launch the Curry Brand — a purpose-led performance brand with a goal to ensure every young person has access to sports gear. View this post on Instagram A post shared by Wardell Curry (@stephencurry30) “Curry Brand is about changing the game for good. It’s achieving greatness no matter what your circumstances are,” according to the brand’s landing page . “It’s about pushing yourself to the limits…it’s about impact at the end of the day.” For years, the Under Armour brand has committed its work to making athletes better, both on and off the court. Now through...