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Storm Reid Links Up With New Balance To Push Equity For Women In Sneaker Culture

On screen, Storm Reid has an impressive work portfolio that includes “A Wrinkle in Time,” “When They See Us,” and “12 Years a Slave.” And even when she’s not playing a role on screen as the Hollywood actress is still bringing attention to prominent social issues. “I’m all about the equity work and being civically engaged to facilitate the integrity of life within a community, whether you’re doing that politically or non-politically. I choose to do it non-politically,” Reid shared in an interview with Pop Sugar in 2020. Now, Storm Reid’s newest front is re-visiting the sneaker scene as the newest face of New Balance to revitalize the confidence of young women on their journey toward self-confidence. View this post on Instagram A post shared by Storm Reid (@stormreid) “New Balance and I share the belief that women should have the confidence to pursue all of their interests,” Storm Reid says in a press release. “I’m thrilled that the brand has chosen to support me as a perfectly...

Oct 27, 2021

Tradeblock's Cassidy Edwards Is Creating Spaces For Women In Sneaker Culture

Cassidy Edwards’ introduction to sneaker culture began during the glory days of basketball legend Michael Jordan. Repping Third Ward Houston, TX, Jordans and Air Max shoes have always reigned supreme in her city. “You would always see Air Maxes and growing up that’s probably what I saw the most down South,” Edwards told AfroTech. “I was always intrigued by the girls with the big bamboo earrings and grills. That’s always been a part of Houston culture and then sneakers intersect those things. Music, DJ Screw, grills and Jordans was kind of the thing.” View this post on Instagram A post shared by Cassidy Edwards (@cassidyonthegram) Since high school, Edwards’ love for sneakers has always been a creative outlet for expression and now 20 years later, it still continues to follow her throughout her life. The Houston native’s journey transformed her into a certified sneakerhead, but her passion runs deeper than just collecting sneakers. Within her career, her mission in the sneaker...

Sep 16, 2021

Mother-Daughter Duo Launch Record Label To Provide A Safe Space For Women To Thrive In The Music Industry

The daunting reality many women face navigating the music industry is one of concern. Prevalent issues such as misogyny, harassment, and sexual violence are some of the evils preventing women from thriving in the industry. It was to Selena B. Hunter’s dismay when she realized her musically inclined daughter, Nia Hunter, desired to have a career in the very industry that was dysfunctional. Rather than dismiss the idea and shield her daughter from entertainment, she decided to create a safe space for all women. “I had to figure out a way that her father and I could be comfortable with her being in this industry,” Selena told AfroTech. “The only way was with me stepping up and supporting her by building an infrastructure around her where I felt comfortable as a parent first because she’s a woman as well.” In a pursuit to not only keep her daughter’s vision alive, and even beyond that, Hathor Entertainment was born in Los Angeles, CA. The mother-daughter duo debuted the record label on...

Sep 10, 2021

digitalundivided Launches New Fellowship To Further Its Support For Black And Latinx Women Entrepreneurs

As it pushes to support more Black and Latinx women entrepreneurs in innovation and technology, New Jersey-based digitalundivided launched a new fellowship program, according to a news release. The social impact nonprofit is hosting the Do You Fellowship as a 12-month program to boost 12 Black and Latinx women founders with coaching support, $5,000 in funding and other professional development resources. The inaugural cohort will also receive access to digitalundivided’s newly formed Mentorship Council which is a growing network of CEOs, investors, industry leaders and other supports looking to help guide minority women founders. “We launched the Do You Fellowship to better position these diverse founders to lead, raise capital, become profitable, and scale,” Lauren Maillian, CEO of digitalundivided, said in a release. “The Do You Fellowship received incredible support from corporate, foundation, and accelerator partners, all eager to invest in this first, powerhouse cohort of...

Apr 13, 2021

Google Unveils $25M Grant Programs For Global Impact Challenge Supporting Women and Girls

Google is continuing its ongoing commitment to minority groups with its latest announcement of grant-based programs — worth upwards of $25 million — to financially-back works of nonprofits and social enterprises dedicated to empowering women. According to an announcement, Google has unveiled its 2021 Impact Challenge for Women and Girls on International Women’s Day, an initiative that is working to create economic prosperity for women and girls through charitable initiatives and mentorship opportunities. Being that gender inequity has become one of the most pressing matters in our society today, Google wants this collective force of grant programs to help address systemic barriers that pose a threat to women pursuing entrepreneurial ventures and financial independence. “When women and girls have the resources and opportunities to turn their potential into power, it changes the trajectory of their lives and strengthens entire communities,” Jacquelline Fuller — President of

Mar 8, 2021

Howard University Receives $1M Gift to Launch Center for Women, Gender and Global Leadership

This week, Howard University President Wayne A. I. Frederick announced that the renowned college received a generous gift of $1 million from Trustee Jim Murren and his wife Mrs. Heather Murren to launch the Center for Women, Gender and Global Leadership at Howard University. According to a statement published by the university , the gift will jumpstart a multi-million fundraising effort toward an “interdisciplinary, student-centered, faculty-led institute that works with professional programs in health, business, communications and law, as well as majors in the arts and sciences.” “We are extremely grateful to Trustee Jim Murren and Mrs. Heather Hay Murren for this generous $1 million gift to create the Center for Women, Gender and Global Leadership at Howard University,” said President Frederick in a statement . “Our students’ college experiences will be significantly enriched through this program, which will empower Black women to continue to take their rightful place as leaders...

Nov 13, 2020

Global Software Company BMC Expands BreakLine Sponsorship to Create Minority Tech Education Program

Global software company BMC has announced expansion plans for its current sponsorship of the BreakLine Technology Education program. BMC has been named a founding sponsor of BreakLine Apex to focus on helping veterans, women, and people of color establish careers in the tech industry. According to a news release , BreakLine Apex is a new education-focused program that leads recruitment, coaching, and mentorship of talented people of color, with a special focus on Black and Latinx candidates being considered for various technical and business roles in top tech companies worldwide. “BMC and BreakLine have successfully partnered together since 2017 to create pathways to opportunity for people from all backgrounds and experiences, and to increase diversity in tech,” said Bethany Coates, CEO of BreakLine, in a statement . “Over the course of our collaboration, BMC has hired many veterans from BreakLine, across a range of roles, from sales to communications, and they’ve already hired a...

Nov 11, 2020

Serena Williams, Secret Deodorant Launch 'Not The First' Campaign

Sports icon Serena Williams is not the first Black woman to experience discrimination, but her latest campaign in partnership with Secret Deodorant is striving to ensure she’s the last of her generation. In the new ad called “Not The First,” the 23-time Grand Slam title holder and personal care brand champion gender equality while celebrating strong, trailblazing women. The direct message? The road to equality takes more than a list of “firsts.”   View this post on Instagram   A post shared by Secret Deodorant (@secretdeodorant) on Mar 3, 2020 at 11:19am PST Just in time for International Women’s Day (Mar. 8), Williams and Secret emphasize that the current league of female athletes breaking records will no longer be a novelty in sports but belong just as much as their male counterparts. “I’m not the first to win a Grand Slam tournament,” Williams said. “I’m not the first to start a clothing line.” Olympic gold medalist, Swin Cash, joins Williams in the one-minute commercial to echo...

Mar 6, 2020

United Nations Study Reveals The Problem With Female Voice Assistants

Most voice assistants are gendered. From Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana, virtual assistants generally default to female voices. Now, a new report by the United Nations Educational, Scientific and Cultural Organization highlights why that’s such a problem. The report — “I’d blush If I could: Closing Gender Divides in Digital Skills Through Education” — examined gender bias coded in tech describing the problem as “pervasive in the technology sector and apparent in digital skills education.” Critiques of female virtual assistants have often noted how using a female voice perpetuates the idea that women are meant to be docile servants — or even digital slaves. After all, voice assistants often take a myriad of abuse without the ability to ever snap back. It may seem trivial, but researchers honed in on one disturbing aspect: voice assistants’ responses to sexual harassment. For example, when Siri is told, “You’re a slut,” one of the responses includes, “I’d blush...

May 24, 2019

Study Shows There Is Still Little Progress For Women CEOs Across Industries

Getting women into leadership positions has been a long struggle for the United States. According to the Pew Research Center , the Fortune 500 list lacked any women CEOs as recently as 1995. Although there’s been some improvement since then, it’s not enough. PricewaterhouseCoopers (PwC) — an auditing firm — released a 2018 “CEO Success Story” study that found there was little progress for women. Incoming women CEOs only made up 4.9 percent of the share in 2018. “This is down slightly from the all-time high of 6% in 2017, but it continues an upward trend from the low point of 1% in 2008,” the study said. Axios reported that globally, it was developed countries — especially the United States and Japan — who “showed little to no pickup in hiring women for top positions last year.” The lack of women in leadership — whether that is as CEOs or within other top executive positions — has been noted for decades. Although companies continue to struggle with appointing women to these...

May 22, 2019

The Wing and Time's Up Announce New Partnership

Today, The Wing and Time’s Up announced their official partnership, as reported by Fast Company . The two organizations joining forces makes a lot of sense, because both aim to center women in their own ways. With the new partnership, the two organizations will work on supporting each other. That includes hosting events and programming together and The Wing will provide regular meeting space to Time’s Up. In addition, Fast Company reported that The Wing is giving Time’s Up a “charitable gift of stock.” Women have continued to face systemic issues in the workplace, such as the notorious pay gap. There’s also other issues, though, like how widespread sexual harassment is in for women in the workplace. These factors can make work feel unsafe and limit women’s ability to thrive, but organizations like The Wing and Time’s Up are setting out to confront them. The Wing co-founder and CEO Audrey Gelman said, according to Fast Company, “Both Time’s Up and The Wing believe that all women,...

Mar 21, 2019