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After Buying A 318-Acre Property, CJ McCollum Became The First NBA Player To Go Through With Owning Vineyard Land

CJ McCollum is making his mark in the wine industry. Photo Credit: Justin Tucker / Nine Eighty Four

Sep 20, 2022

Carmelo Anthony Launches Global Wine Estate Brand With An Aim To Break Barriers For Winemakers Of Color

Carmelo Anthony has turned his passion for wine into a full-on business endeavor. The NBA star and wine connoisseur announced the launch of a global wine estate brand, VII(N) – The Seventh Estate, according to Haute Living.

Jun 3, 2022

NBA Legend Tony Parker Joins The Star-Studded Lineup In The Luxury Wine Industry

The NBA’s household names are continuing to be seasoned basketball players turned aspiring wine connoisseurs. Essence reports that Tony Parker is next up to enter into the wine industry. The former San Antonio Spurs superstar is now taking his talents to working with French businessman Michel Reybier, who’s companies are known for being driven by luxury and hospitality. Tony Parker, a former NBA Finals MVP, looks to become a champion in the wine industry as well. “We both share a passion for wine, but also for sport,” Reybier said, according to Essence. “I’m from Lyon and particularly admire the dedication Tony shows for the LDLC ASVEL.” He continued, “Our joint commitment will allow us to go even further in the wineries’ development. I am very happy to be able to share this entrepreneurial adventure with fans of our products all over the world.” Parker’s work ahead of him will focus on Château La Mascaronne and Reybier’s brands in Champagne as “the plan to move forward on a common...

Apr 15, 2022

NBA Star Chris Paul Becomes Equity Partner In Black-Owned La Fête Wine

Chris Paul means business when it comes to supporting companies that help in strengthening the Black community — just take a look at his investment portfolio. In August 2021, the NBA star invested in the plant-based protein shake and smoothie company Koia to create access to healthier eating for the underserved, as previously reported by AfroTech. In the same month, Paul participated in a $3 million seed round for Misha’s Kind Foods, a Black-owned vegan cheese brand. Now, he has added another Black-owned brand to his investments. Paul has joined La Fête Wine Company as an equity partner, according to a press release. Being a businessman that’s all about inclusivity, he and the brand’s missions perfectly align. “Not only is Chris an incredible athlete and businessman, but he’s also a wine enthusiast who is vocal and passionate about representation & inclusivity in the wine industry,” said Donae Burston, Founder & CEO of La Fête Wine Company. “He is a natural fit for our team, and we...

Feb 1, 2022

Founder Desiree Noisette Makes Herstory As Florida's First Black Woman Winemaker

Florida woman Desiree Noisette founded her wine brand Mermosa four years ago, and today she’s recognized for making history as the state’s first-ever Black woman winemaker, Click Orlando reports. According to the outlet, it was Noisette’s family’s own love story that inspired her to create her own wine company. “Mermosa is inspired by our family’s first mermaid. Her name was Celestine Noisette,” she recalled of a story that goes back to the late 1700s when Celestine met and married a white Frenchman named Phillipe in Haiti. “Then shortly after they moved to Charleston, South Carolina. And when they moved to Charleston, Phillipe, unfortunately, had to protect his family from being sold into the slave trade because his wife was black and his children were mixed.” Phillipe reportedly wrote a fake bill of sale to purchase his wife and children, but the state of South Carolina denied his petition. Nonetheless, Phillipe continued his efforts to save his family and even wrote in his will...

Mar 22, 2021

Netflix's 'Uncorked' Reveals Untapped Market for Blacks in the Wine Industry

Netflix’s new original movie “Uncorked” released over the weekend highlighting an industry many are unfamiliar with — the wine industry. The film followed the journey of main character Elijah as viewers witnessed his path to becoming a master wine sommelier. View this post on Instagram A post shared by Strong Black Lead (@strongblacklead) The film highlighted a huge cultural shock in the industry for African American consumers and called attention to the widely-untapped market. According to the Wine Market Council, African Americans make up about nine percent of wine drinkers in the U.S. and they make up an even smaller population in the U.S. that accounts for those knowledgeable of wine. It’s become increasingly challenging for people of color to break into the industry, especially women. “Women of color have more of a challenge—No.1 because nobody expects them to know much about wine,” Mac McDonald, president of the Association of African American Vintners (AAAV), told Forbes ....

Mar 31, 2020