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Vydia is making it easier for label owners to empower their artists. The end-to-end music technology platform launched the Vydia+ Partner Directory in February 2022 to meet the needs of industry owners. The directory provides Vydia’s 1,100-plus labels and artists along with industry professionals with reputable third-party vendors and service providers in various industries. Vydia’s recent integration is timely as 80 percent of its label owners cited difficulties hiring credible third-party service providers due to a lack of trust. This unsettling reality also prevents label owners from scaling their businesses and artists. Vydia’s Head of Creative Marketing Erica Johnson and Head of Label Services Liz Eason have combined the talents of its label owners to develop a credible ecosystem available to hire. “There was not a real centralized resource in the music industry that is vetted and trusted. So, we saw there was a gap through surveying our clients,” Eason told AfroTech. “We...
The music industry is changing before our eyes in the age of digital distribution. The rapid transformation has created a new model by which the industry follows and introduced a slew of companies pushing a new agenda behind independence and ownership — one of which being global distribution company Vydia. According to Frank “Cheech” Polonia — Director of Creator Relations at Vydia — the company is an end-to-end music technology platform that provides labels and managers with the infrastructure and tools to power their business. Vydia’s place within the music business is to ultimately bridge the gap between music and tech. Polonia’s role at the company includes championing the brand as a valuable tool in managing digital footprints for various entities in the industry including independent artists, managers, management companies, and record labels. Polonia, a New York native who spent a decade serving as the Director of Standards and Practices at MTV, made the transition from music...