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Trell Thomas Knows the Key to Lucrative Business Relationships, 'My Secret is Not a Secret, It's Just Being Authentic'

Being authentic is the key to life! “My secret is not a secret, it’s just being authentic,” said Trell Thomas on the latest episode of Black Tech Green Money. Thomas is the founder of the Black Excellence Brunch, an annual event that gives #BlackExcellence a seat at the table. He has career work that spans from the historic Obama Presidential Campaign in 2008 to working with some of the biggest brands at Viacom and aligning social good causes, celebrities, and corporations. “The Black Excellence Brunch came from my experience as a Black person growing up in South Carolina and my mom hosting these Sunday dinners at our house,” shared Thomas.   View this post on Instagram   A post shared by THE Trell Thomas ??? (@trellworld) He explains that not showing up as your authentic self is a mistake that people make far too often. “The biggest mistake a lot of people make is that they ask ‘what does the brand want, who do they want me to be,'” continued Thomas. He says from there people tend...

Apr 6, 2021

Founder Trell Thomas Started A Business To Celebrate Black Brands, One Year Later It Lands Him An Amazon Partnership

Our nation’s approach to celebrating Black culture over the last year has been viewed as a performative trend that’s just catching up with us, but for founder Trell Thomas he’s also been ahead of the curve. Last year in April, Thomas — an entertainment entrepreneur and founder of the Black Excellence Brunch — was gearing up to launch his collection of Black Excellence Boxes as a means to honor the Black-owned businesses he’s long since admired. “I had been thinking about this [idea] for awhile, before supporting Black businesses became trendy,” he told AfroTech. “I remember being at ESSENCE Fest walking past all those booths and I was so inspired by all these Black entrepreneurs that I was seeing.” As an extension of his mainstay brand, Thomas came up with a plan at the start of the pandemic to send out curated-boxes filled with products from Black-owned brands similar to other subscription box companies like Birchbox. The purpose of the special-made boxes was to both celebrate...

Mar 22, 2021