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the mane choice
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Courtney Adeleye built her lucrative business right out of her home. While working as a registered nurse a decade ago, she found herself on the hunt for a natural haircare brand that contained what her coils needed, according to Entrepreneur.
Aug 24, 2023
It’s one thing to launch a business, but a whole other thing when that business is in an industry that is highly competitive and hard for startups to scale. During this week’s episode of AfroTech’s Black Tech Green Money podcast, host Will Lucas walks us through navigating spaces in the beauty, barber, and wellness industries. Lucas speaks with both Courtney Adeleye, Founder and CEO of The Mane Choice, as well as Squire co-founders Songe LaRon and Dave Salvant about some of the things they’ve witnessed firsthand as leaders in their respective industries.
Apr 6, 2022
She’s not new to this, she’s true to this! Founder and CEO of The Mane Choice, Courtney Adeleye is a natural go-getter. Born and raised in Detroit, Michigan — which she calls her foundation — is the place where she learned “if one door doesn’t open, there’s always another opportunity.” The wife and mother of three built her hair brand from the ground up through her own curiosity and specialized knowledge base. She joins AfroTech’s Black Tech Green Money podcast host Will Lucas to discuss the home-based-hobby that’s now grown into a multi-million dollar business, how she’s using her own insight to help others, and gives advice for people like herself who are trying to scale their own businesses within the beauty industry. As a graduate of the University of Michigan and a registered nurse by trade, she used her background and expertise in science to hone in on the ingredients and products that would produce the best results to help many other women improve their own hair health. “I...
Dec 8, 2020
The Mane Choice — a well-known hair care brand for natural and curly hair — has been acquired by MAV Beauty Brands , a Canadian beauty group. MAV Beauty Brands (MAVBF) — a global personal care company — already has several major beauty brands under its umbrella, including Marc Anthony True Professional, Renpure, and Cake Beauty, a vegan and cruelty-free hair and skincare brand. Courtney Adeleye founded The Mane Choice in 2013 as a way to combine her passion for health with her passion for hair and beauty. Together with her husband, they formulated a science-based product line to help women and men in the African diaspora take care of their natural hair. As of September 30, 2019, The Mane Choice reported a net sales of over $24 million. In their Q3 financial report, MAV Beauty Brands lauded The Mane Choice’s strong and authentic branding as well as its solid profit margins.
Nov 22, 2019