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Joe Budden knows when it’s time to walk away from things that aren’t in alignment with the brand that he’s worked to build. During an appearance on the Earn Your Leisure podcast, he explained his rise to the top of the podcasting game. He even shared the details that went into his decision to walk away from what seemed like a lucrative deal with Spotify.
In less than a year, Rory Farrell and Jamil ‘MAL’ Clay have gone from being supporting acts on the popular Joe Budden Podcast to carving out their own lane in the digital space and securing a $10 million bag. If there’s ever been a better example of the saying “what’s for you is for you,” the success of the New Rory & Mal podcast would be it. On November 2, the New Rory & Mal podcast made its debut on Stitcher’s More Sauce label just months after a public, yet messy, split from their previous platform. AfroTech got the chance to speak with the duo about their new Stitcher deal, life post-JBP, and how other aspiring podcasters can get turn a hobby into a lucrative business. When Rory & Mal began their podcast journey roughly six years ago, they had no idea it could transform into a career. It wasn’t until they sat with the late Combat Jack, who is credited for spearheading the hip hop podcast industry, that they realized its potential. “[At first, podcasting] was just some fun thing...
Good things come to those who wait, and podcasters Rory Farrell and Jamil “Mal” Clay are a testament to this. After dedicating six years to “The Joe Budden Podcast,” Rory and Mal stepped into their own lane launching the “New Rory and Mal” podcast just two months following an ordeal that would lead the duo to part ways with podcaster Joe Budden. In 2020, AfroTech reported that Budden once decided to leave a multi-million dollar deal with Spotify on the table due to feeling “undermined” and “undervalued.” Now, in 2021, Rory and Mal have a deal of their own on the table. Announced in a press release, the New Rory and Mal podcast will now be streamed through Stitcher — a subsidiary of SiriusXM and Triton-ranked No. 1 podcast company. “The love we’ve received with the New Rory & Mal podcast has been incredible,” says MAL in a press release from PR Newswire. “We look forward to changing the optics of ‘media culture’ and having fun with the content we create with SiriusXM and Stitcher....
Rapper and podcaster Joe Budden knows his worth—and that of his chart-topping podcast, The Joe Budden Podcast with Rory & Mal . On Wednesday (Aug. 26), Budden announced his twice-a-week music podcast would no longer stream on Spotify, reports Pitchfork. He also revealed that the show turned down a multimillion-dollar deal to renew their contract. “It wasn’t a podcast deal,” Budden explained, saying Spotify wanted to own a percentage of hosts Budden, Rory, Mal, and Parks’ projects outside of the show. “September 23rd, I cannot tell you where this podcast will be, but as it stands, I can tell you where it will not be, and that is Spotify.” During Episode 375, titled “Views From The SPOT,” Budden told listeners that the streaming service pillaged their content, as well as loosely considered the team’s need for mental breaks amid the pandemic and family crisis. In addition, Budden felt the podcast—which has secured exclusive interviews with artists like Nicki Minaj, Pusha T, and Chance...