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Taco Bell Defies Traditional Fast Food Drive-Thru Line With New Digital-Driven Restaurant

Taco Bell aims to shake up the drive-thru line as we knew it with a new tech-driven concept! The Verge reports that the fast-food chain has opened the door to its latest restaurant in Brooklyn Park, Minnesota. It is a digital-driven, two-story restaurant that allows consumers to treat the drive-thru line much like a bank having their orders completely delivered to them within minutes thanks to a vertical lift (or in this case food tube). Taco Bell Defy was launched with a “bold goal of creating a 2 minute or less drive-thru experience for customers of this concept,” per reports from Taco Bell President Mike Grams.   View this post on Instagram   A post shared by Taco Bell (@tacobell)

Shanique Yates

Jun 8, 2022