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How Starr Dawkins Utilized Social Media To Generate Millions In Sales Through Her Feminine Hygiene Company

This social media influencer turned her followers into customers! Sweet Cookie Jar founder and CEO Starr Dawkins has managed to take her success on social media platforms like Snapchat and YouTube and turn it into a profitable business. Dawkins would take to her social media to give fans tips on vaginal health and recommend what products worked best for her. However, she never realized that she could turn it into a business until her followers encouraged her to do so. “I would love to take credit for it, but I have to give my fans and followers all of the credit,” she said in an exclusive interview with AfroTech. “I was just being confident, fun, and crazy Starr telling them my coochie business all on Snapchat.” Since she was always sharing tips and true knowledge in the vaginal health area, Dawkins’ followers encouraged her to make her own wash. “They were like ‘you’re broke anyways,’ because everybody knew I was broke thanks to my blog where I was sharing my situation at the time...

Jul 23, 2021