Showing 6 results for:
student athletes
Popular topics
All results
Debates surrounding athletes securing name, image, and likeness (NIL) deals have been circulating since the guidelines were updated. Now, former NFL player Ricky Williams has put in his own two cents. The most interesting shift in sports business according to Ricky Williams? NIL. pic.twitter.com/jUN7ldrgNG — Front Office Sports (@FOS) August 24, 2022
A first-of-its-kind partnership is set to open the door for a group of HBCU student-athletes. According to a press release, North Carolina Central University (NCCU) has become the first HBCU to partner with The Brandr Group (TBG) — a brand management, marketing, and licensing agency — for its group licensing program. The recently launched partnership is set to create “ new opportunities for NCCU student-athletes in all 15 sports who want to use their name, image, and likeness (NIL) together with the university’s official trademarks and logos,” the press release discloses. “We are thrilled to welcome NCCU to our family as our first HBCU partner, and we look forward to working together to support Eagles student-athletes through this new agreement, “said Rick Perko, Vice President of Program Development at TBG. “There are several companies and individuals who are interested in making a difference with student athletes at HBCUs and group licensing will allow them to have the greatest...
Virginia Tech Athletics is taking more action to help student-athletes. According to a press release, Virginia Tech Athletics has adopted additional measures to help its college athletes monetize their name, image, and likeness (NIL). The follows after Virginia Tech Athletics’ newly established partnership with INFLCR to ensure NIL deals would be more accessible to student-athletes through the Hokies Exchange platform back in March. The company website states once a business, collective, or individual has registered and been approved for Hokies Exchange, it will be placed in a database. Here athletes and the entity will have opportunities to connect and work towards a NIL deal. Businesses can sort through an index of student-athletes to refine their search using various indicators. In addition, director of athletics Whit Babcock has announced Commonwealth NIL, Hot Route Marketing, and Triumph NIL will be supporting Virginia Tech student-athletes, businesses and donors through their...
We often hear of student-athletes securing name, image, and likeness (NIL) deals that lead them to thrive in their careers. However, learning of ones that specifically help others isn’t your typical story — that is until a recent partnership with Oregon State football player Alex Austin. The college defensive back teamed up with Access Scholarships and the Hirect App to create his own scholarship, the Alex Austin Overcoming Adversity Scholarship, according to Los Angeles Sentinel. I’m extremely blessed & fortunate to be able to launch my Overcoming Adversity Scholarship, created in partnership with Access Scholarships and @HirectApp The scholarship is open to all high school and college students in the US. Head over to the link in my bio to apply now! pic.twitter.com/7cvV74WJcK — Alex Austin (@kinnggalex) February 15, 2022 With the help of his agent Shawn O’Gorman, Austin launched his scholarship. According to the athlete, being a community activist since a young age played a role...
It’s no secret that collegiate athletes have been cashing in on deals after recent changes to the name, image and likeness (NIL) laws. Now, one startup wants to help them take advantage of the changes by cashing in through another method — the monetization of video content. Curastory — a creator tool — helps student-athletes by “connecting brands in need of video content with athletes, influencers and actors who create video content and are willing to create directly for brands,” Sport Techie reports. “So if you have a video talking about your pregame meditation routine, multiple brands can sponsor that, like Calm,” Founder Tiffany Kelly told Sport Techie. “As opposed to making an influencer post for Calm, it’s natural. You don’t mention Calm, other than audio and logo attribution between breaks, and Calm’s logo just so happens to be on the video.” The unique technology not only allows athletes to have more creative power over their digital content, but Curastory also opens doors...
Hercy Miller wasted no time getting to the bag this week thanks to the National Collegiate Athletic Association (NCAA). This week, reports stated that the NCAA’s rule changes and state laws finally went into effect which now allow college athletes to profit off of their names, images and likenesses for the first time ever. As a result, incoming Tennessee State University hoop star Hercy Miller — son of Hip-Hop icon Master P — has secured his own $2 million endorsement deal, TMZ reports, the most lucrative deal to happen following the new rule change. As previously reported by AfroTech, the athlete’s father reportedly arranged a $2.5 million endorsement deal that he announced back in April, which was set to make him the highest paid college basketball player in the nation. Now that regulations have changed for the better, Miller was able to officially sign his name on the dotted line. “I signed a deal with an American technology company. Like my dad said, it’s a blessing,” Miller...