UCLA quarterback Chase Griffin has developed a blueprint for capitalizing on name, image and likeness (NIL) deals.
Apr 14, 2023
Kentucky Wildcats basketball player, Oscar Tshiebwe, saw a window of opportunity and took it. While spending some time in the Bahamas alongside his teammates, Tshiebwe dove head first into the name, image, and likeness (NIL) game. Tshiebwe, who was born outside of the United States, has been playing with a student visa. Therefore, it has been difficult for Oscar Tshiebwe to participate in NIL deals throughout the country. Fortunately, during the week-long trip that was not the case. When you can’t do NIL “work” in the U.S. on your student visa … but you’re in another country for a week. Lights, camera, action. 💰💰💰 pic.twitter.com/YMbdLageud — Kyle Tucker (@KyleTucker_ATH) August 8, 2022 His first call when he landed was to his agent asking, “Where do you need me?” “He can’t do this stuff in the States,” Kentucky Wildcats head coach, John Calipari said, according to The Athletic. “Oscar, you weren’t there today, but we all get why you’re doing what you’re doing.” “He’s getting rich,”...
Aug 12, 2022
Candace Parker is helping adidas keep its promise to student-athletes.
Jul 27, 2022
Student-athlete Chantrell Frazier is finding success off the court, becoming the first Black woman to earn a doctorate in biochemistry at Florida International University.
Jun 27, 2022
Texas Longhorns running back Bijan Robinson may be sporting a new whip to practice from now on. According to Sports Illustrated, Robinson has signed a name, image, and likeness (NIL) deal with Lamborghini Austin, although specifications of the deal have not yet been released. Robinson took to Instagram to break the exciting news.
May 6, 2022
JR Smith is not afraid to put his hands in multiple baskets. ESPN’s Nick DePaula reports that the NBA star turned golfer attending North Carolina A&T landed a brand ambassador NIL deal with Lululemo n.
Apr 22, 2022
God’s plan! As AfroTech just told you, Drake recently stitched a deal with online gambling company Stake with plans to share the wealth with others. In a clip posted by the artist on Instagram, he reveals he experienced his “biggest hit ever” during an online roulette game on the platform. Therefore, he decided it was time to deliver on his promise. “Anytime I get blessed like that, I always think it’s good karma that needs to be transferred,” he said. In a collaborative effort with both Stake and LeBron James, the duo invited Toronto student-athlete Michael, who plays at Royal Crown Academic School, alongside his mother to surprise them with $100,000 at Toronto’s Harbour 60 restaurant. In the clip, he shared that he would bless Michael. “I respect your hard work a lot but I respect work your hard work more. On behalf of me and my brother at Stake, we wanted to give you this. It’s $100,000 and hopefully, it just makes this journey just a little easier,” Drake said to Michael and his...
Mar 24, 2022
Student-athletes will have yet another opportunity to lock into the name, image, and likeness deals (NILs), thanks to adidas. According to CNBC, the company will support student-athletes at NCAA Division 1 adidas-sponsored schools. Over 50,000 athletes will have a chance to join the program and become paid affiliates for the sports brand. “The adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” said Jim Murphy, adidas NCAA program lead, in a statement. The program is projected to lead with Historically Black Colleges and Universities (HBCUs) before expanding to Power-5 conference partners in fall 2022, then additional schools by April 2023, Footwear News reports. “At Adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future,” said the...
Mar 23, 2022
JR Smith just had a successful first semester of college! The former NBA player has frequently kept fans up to speed with his life as a student at North Carolina A&T State University. Now, he’s shared the news that his first semester was a success revealing that he closed out with a 4.0 Grade Point Average (GPA). Grades are in! 4.0 ✅ 🤲🏾😊🥳🎁⛳️ I’m going FU$&@ing NUTTTTTSSSSSS!!! pic.twitter.com/kGnknVEiIq — JR Smith (@TheRealJRSmith) December 14, 2021 “I can’t even describe the feeling, I ain’t even gonna lie to you,” said Smith in a video reacting to the news about his grades. “A lot of hard work went into that s*** you know… Monday through Friday eight to eleven, sometimes longer, straight schoolwork. When you’re not used to going to school and doing all that s***, ahh man… freshman year you don’t think you can do it, you always hear about your disabilities.” Not only did Smith manage to make straight A’s but he did it as a student-athlete. He joined the golf team as a walk-on for his...
Dec 15, 2021