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We will be enjoying more tunes from artists thanks to TikTok’s newest platform SoundOn. The “all-in-one platform for marketing and distribution” will showcase the talents of rising artists by broadening their influence. SoundOn will allow artists to upload music directly through TikTok, Resso, CapCut, and streaming giants such as Apple Music, Spotify, and Pandora, among others. “New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career,” Ole Obermann, Global Head of Music at TikTok said, according to a press release. “Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”
Adventr — an interactive streaming platform — is looking to disrupt the tech world with its patented voice-control technology. Founded by Devo Harris, a Grammy-award-winning producer, Adventr serves as a low-cost, easy-to-use SaaS platform and it’s just closed a $5 million seed round, according to a press release shared with AfroTech.
The world of storytelling continues to grow and evolve thanks to platforms like kweliTV! As a streaming platform that features more than 500 undiscovered, award-winning indie films, documentaries, web series and kids shows that celebrate global Black stories, Kweli TV is here to show the power that comes with the space and opportunity to share our own narratives. “It really started with me not feeling like I saw myself represented and not enough stories about Black life beyond Black suffering,” shared DeShuna Spencer, CEO, and founder of kweliTV, during the latest episode of AfroTech’s Black Tech Green Money (BTGM) podcast with host Will Lucas. As a former journalist, Spencer realized the time that was spent writing the narratives of people who look like her. “One of the things about working in the daily news is that you spend so much time writing these narratives,” she continued. “And I really started with some research and understood the correlation between implicit bias in media...
T-Pain has certified himself as one of the most versatile artists of our time through his career moves of nearly two decades, and the longevity of his career speaks volumes to his presence being needed for the culture. As the seasoned veteran continues to leave his mark on the industry, his new partnership with Twitch is set to take the streaming platform’s music community to the next level. In a press release provided exclusively to AfroTech, Twitch announced a collaboration with the music and Twitch legend, which aims to strengthen the Twitch music community and uplift its creators. T-Pain’s streaming presence has transformed into a space where upcoming artists are given the opportunity for him to broadcast their music. Along with providing a platform for musicians, the producer has also curated a unique stream that intertwines gaming, music and fan interaction. A mashup of this sort is unusual on Twitch, and has probably played a part in helping him become an amplified voice for...