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Some individuals rely on a stacked resume to prove why they are worthy of a position. However, for Maurice Slade, his love for music has overshadowed the value of any bullet point. Slade was recently appointed as SoundCloud’s Head of Marketing, Artist Relations, where he will cultivate the artist-to-fan relationship. Of course, he is well positioned for this role as he previously played a hand in the branding and marketing strategies for Hip-Hop artists Travis Scott and 21 Savage while working under Epic Records. View this post on Instagram A post shared by Maurice Slade (@squarebiz)
Quality Control (QC) is making moves. In a new partnership, Variety reports that SoundCloud will join forces with Solid Foundation, “the management and creative services arm of QC Media Holdings.” As a part of the partnership, too, Quality Control Media Holdings — founded by Quality Control Music founders Kevin “Coach K” Lee and Pierre “P” Thomas — have also made an investment in SoundCloud. “Coach K and P are two of the most influential voices in music, having identified, developed and grown some of the most successful hip-hop acts of our time,” said Eliah Seton, president of SoundCloud, according to Variety. “With this deal, we’re bringing together SoundCloud, the largest A&R source on the planet, with the creative genius of Coach and P.” Quality Control will work alongside Soundcloud to invest in rising artists and help propel their careers by providing them with what they need to thrive. “With our years of ear-to-the-street skills coupled with SoundCloud’s endless stream of...
Even during this unique time, artists are still finding creative ways to support one another. Among those supporting the music community is Pharrell, who recently announced that he’s partnering with SoundCloud to hand-pick new artists to create a charity album. “For our shared passion and vision for music, @i_am_OTHER and I are teaming up with @SoundCloud to discover the next creators. Starting today you can tag #SCxiamOTHER on your SoundCloud track for a chance to be featured on a compilation we’re working on,” he said in an Instagram post. https://www.instagram.com/p/B_SSQDBH3la/?utm_source=ig_web_copy_link The SoundCloud compilation album titled, “SoundCloud Presents: i am OTHER, Volume 1,” will champion emerging musicians and provide funding for undiscovered artists’ future music releases. This partnership both calls attention to a community that’s often overlooked and shows support for their artistic crafts. “We know the rise of the coronavirus has hit creators hard with a loss...
Musicians are another group of people who took a large hit during the pandemic, but SoundCloud is stepping up to help the creators on their platform in need. Variety reported that on Thursday, the online music streaming site announced a series of initiatives they plan to kick off to garner more attention for artists using the platform. SoundCloud described the plan as a $15 million investment to provide promotional support through their “artist accelerator program.” “As the coronavirus crisis has unfolded, we’ve seen a global outpouring of tracks on SoundCloud with a 50% surge in creators uploading in the past month alone,” CEO Kerry Trainor wrote in a statement on their website. “But behind this creative response, we know there continues to be financial loss and uncertainty for our creator community.” Programs within the plan include a new direct fan-support button for all artists, $5 million in free promotional support for all creators to drive more plays, a $10 million artist...