Even during this unique time, artists are still finding creative ways to support one another. Among those supporting the music community is Pharrell, who recently announced that he’s partnering with SoundCloud to hand-pick new artists to create a charity album.
“For our shared passion and vision for music, @i_am_OTHER and I are teaming up with @SoundCloud to discover the next creators. Starting today you can tag #SCxiamOTHER on your SoundCloud track for a chance to be featured on a compilation we’re working on,” he said in an Instagram post.
The SoundCloud compilation album titled, “SoundCloud Presents: i am OTHER, Volume 1,” will champion emerging musicians and provide funding for undiscovered artists’ future music releases.
This partnership both calls attention to a community that’s often overlooked and shows support for their artistic crafts.
“We know the rise of the coronavirus has hit creators hard with a loss of revenue and work, but it has not stopped the proliferation of music and creativity on SoundCloud,” the company said in a statement reported by Variety.
According to Variety, SoundCloud has seen a 50 percent rise in uploads from creators around the world over the past month, specifically during quarantine.
The process to submit music for consideration, as reported by Variety, is as follows:
Upload your tracks to SoundCloud and include the hashtag #SCxiamOTHER
Pharrell, i am OTHER and SoundCloud will review submissions and select a minimum of 10 tracks from independent, emerging artists to be featured on “SoundCloud presents: i am OTHER, Volume 1.’ There’s no limit on submissions, so upload often to maximize your chances.
In addition to a spot on the album, selected artists will be fast-tracked into SoundCloud’s premium marketing services program, Repost Select, and receive funding for upcoming projects from our recently announced $10M creator accelerator fund along with additional promotion and marketing support.
Highsnobiety says artists selected to be featured on the i am OTHER x SoundCloud compilation project will be notified via SoundCloud by May 6, 2020.