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Music Artists Team Up For Nationwide Campaign Championing Mental Health Awareness For Black Youth

Just ahead of Mental Health Awareness Month, some of today’s biggest music artists have teamed up to kick off a new nationwide campaign championing positive mental health for Black and brown youth. Sound It Out — created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations — is a national initiative that’s using the power and soul of music to help parents and guardians offer better support and resources to their middle school aged kids and help boost their emotional wellness. According to a press release, the new campaign features exclusive new music for an album and interviews from all participating recording artists, including KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. In addition to contributing music, all artists were able to participate in candid, intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, to assist in translating the kids’ emotions and experiences into their respective...

Apr 29, 2021