Quavo Huncho is bringing the smoke to his hometown of Atlanta — literally. The rapper, born Quavious Keyate Marshall, has partnered with Smoke World Co. to disrupt the stigma associated with the industry. This is the first significant partnership for the company, which provides consumers with the best products, customer service, and build-outs, all while encouraging safe consumption. “Quavo is not only my brother but a leader and pinnacle in the community. We’ve been working on this partnership for a while and are glad to share it with the world,” said a spokesperson for Smoke World Co. in an official release of the news. “We’re acquiring ownership in the same communities we grew up in and educating the youth.”