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Sire Spirits

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A Former Employee Of 50 Cent's Sire Spirits Pleads Guilty To $2.2M Embezzlement Scheme

Things are continuing to look in favor of 50 Cent regarding a lawsuit.

Sep 20, 2023

50 Cent's Sire Spirits Secures First Official Deal With An NHL Franchise

50 Cent is on to the next one — the next partnership, that is!

Jun 16, 2023

50 Cent Demands Payment After Court Ruling Finds Ex-Employee Stole $6.2M In Embezzlement Scheme

50 Cent has made it clear that he’s ready to collect his coins in a timely manner.

Mar 8, 2023

Curtis '50 Cent' Jackson Snags His First Official Deal With An NBA Franchise

Houston continues to show support to 50 Cent. As previously reported by AfroTech, the rapper moved to the city in 2021 and has settled in, making it his new home. However, he’s just received a grand welcome through a new collaboration. According to the NBA, the Houston Rockets announced a multi-year partnership with 50 Cent and his wine and spirits company Sire Spirits — making it his first time officially working with an NBA franchise. “This multi-year partnership will mark the first Official Partnership between Jackson and an NBA franchise,” the website states. “The deal will highlight Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne brands to Houston Rockets games and Toyota Center events with multiple themed bars, a branded luxury suite and a courtside loge box.”   View this post on Instagram   A post shared by 50 Cent (@50cent) “In his time as a Houston resident, Curtis has demonstrated a strong passion for helping students in our under-served...

Mar 18, 2022