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Many people are unable to reflect about the college experience without remembering the impact of fraternities and sororities. From the parties to the homecoming step shows, men and women from Black-Greek Letter organizations have been making social and societal impacts for over a century. Referred to as the National Pan-Hellenic Council (NPHC) or “the Divine Nine,” the historical organizations have collaborated with the United States Small Business Administration (SBA) to address the wealth gap through Black entrepreneurship.
When all else fails and you can’t locate the market for a need, the best bet is to create a lane yourself. That’s what one Black retail executive did after the realization that she could not find her sorority’s colors in any dresses in stores. After the realization that her sorority’s colors weren’t included in dress designs, Cenetta Baker-Woods took it upon herself to present a new strategy to help Macy’s win over sororities included in the Divine Nine. Now, the line is expected to hit $10 million in sales this year, according to a report from Bloomberg.