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LeBron James wants to make a documentary. In a recent report by Hypebeast, it was revealed that the near-billionaire NBA player might be interested in recording a documentary on how he secured his legendary lifetime Nike deal. Fans will recall that James’ net worth of nearly $1 billion didn’t just come from his time on the court. Rather, it’s thanks to a lifetime of endorsement deals and wise investments in everything from a streaming culinary platform to Lobos 1707 tequila. But what they might not know is why his legendary deal with Nike is one for the books, and that’s what this rumored documentary is hoping to address. “The Los Angeles Lakers superstar reposted a post from Bleacher Report that noted LeBron James’ Nike deal ‘has a lifetime deal worth $1B.’ Accompanying the repost on his Instagram stories, LeBron James wrote, ‘The doc is/will be insane!!'” reports Hypebeast. Is there a @KingJames x Nike documentary coming? 👀 pic.twitter.com/I1tTdQsNe7 — B/R Kicks (@brkicks) May 22,...
Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...