Pronghorn is remaining steadfast in their commitment to support Black-owned spirits brands.

Diageo is on a mission to diversify the spirits industry! According to a press release, the global leader in beverage alcohol has teamed up with industry veterans Dia Simms and Erin Harris in order to build an inclusive and diverse economic initiative with the goal of creating the next generation of diverse entrepreneurs, executive leaders, and founders in both a sustainable and scalable way. Pronghorn is the name of the all-new partnership and it will create a standalone business with a primary focus on expanding diversity, equity, and inclusion within the spirits industry. “Diversifying the industry accelerates innovation and competitiveness, and our strategic approach to recruit, retain and advance the Black community and communities of color within the industry alongside Diageo North America couldn’t be more necessary and timely,” said Pronghorn co-founder, Erin Harris in a statement. “We understand first-hand the importance of being motivated and the critical need for ownership...