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This new plant-based-focused partnership is keeping it in the NFL family. Denver Broncos star Jerry Jeudy has become an investor and ambassador for PlantFuel Life Inc. — founded by former NFL player Brad Pyatt — according to a press release. “ We’re excited to have Jerry Jeudy onboard with us here at PlantFuel as we continue to build the future of health and wellness,” Pyatt shared, according to the press release. His role for the wellness company will have a focus on brand marketing and promotions. “It’s an honor to join the PlantFuel family. I believe in Brad Pyatt’s vision for the brand and am excited for its future,” Jeudy said. In May, the new dynamic duo will launch a PlantFuel x Jerry Jeudy football camp for youth and prep kids in Denver, CO.
Living a plant-based lifestyle is becoming more popular and Violife’s new program — backed by Wu Tang’s RZA — is set to help the growing community. While the plant-based market grows, Black-owned restaurants have hit losses during the pandemic. According to a press release, Violife launched its annual Plant Grants program to “help these restaurants give everyone – vegans, flexitarians, and the plant curious alike – an easy and inspired way to eat more plant-based food every day.” The vegan cheese brand selected five recipients to receive funding of $20,000 each. “With the 2021 Plant Grants program, we’re tackling plant-based food inequity head on by empowering Black-owned restaurants to offer more plant-based dishes to their communities – dishes that will delight customers and keep them coming back for more,” Lisa Akey , Head of Away from Home Marketing for Violife said in a statement. As a vegan himself, RZA aligned with Violife’s mission toward more plant-based food accessibility...
If you’re waiting for Jay-Z to slow down when it comes to his money moves, you’ll probably be waiting a long time. According to a press release, his latest business venture is with Phoenix Suns’ Chris Paul as the two businessmen have helped raise a $3 million investment round for Misha’s Kind Foods — a vegan cheese brand. The seed funding round included participation from Jay-Z’s Marcy Venture Partners (MVP) firm, Paul and branding firm Lisa Shamus & Partners. “The mission of Misha’s directly aligns with our values,” said MVP Co-founder Jay Brown in a press release. “When we first discovered Misha’s we found some immediate synergies. We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression.” Plant-based investments is far from new territory for both Jay-Z and Paul. According to VegNews, Jay-Z helped raise $300 million for Impossible Foods and has invested in other vegan brands such as Partake...