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Fifteen Percent Pledge Receives $500K Donation From Old Navy To Advance Black Creative Entrepreneurs' Work

Old Navy has joined forces with the Fifteen Percent Pledge to support Black creative entrepreneurs. A press release states that the announcement is under the clothing company’s Project WE — an initiative that highlights T-shirts designed by diverse artists. It marks the Fifteen Percent Pledge’s first product collaboration. What’s more, Old Navy donated $500,000 to the nonprofit. As previously reported by AfroTech, the Fifteen Percent Pledge is a nonprofit that avidly supports Black-owned businesses and founders/entrepreneurs. Within the partnership, it aims “to improve visibility of Black creatives and artists who’ve been impacted by systemic racism.” “Old Navy is proud to amplify and celebrate diverse voices through our Project WE initiative in support of creating a better future for future generations,” said Sarah Holme, executive vice president of design and visual merchandising at Old Navy, according to a press release. “Through our collaboration with the Fifteen Percent Pledge...

Aug 22, 2022

Old Navy Teams Up With Diverse Artists to Imagine a More Inclusive World Through Art

More of this, please! Old Navy just announced the launch of Project WE — a collection of graphic tees designed by various multicultural artists.   View this post on Instagram   A post shared by oldnavy (@oldnavy) In an effort to imagine a more inclusive world through art, the WE tees honor cultural moments and movements that include Black History Month, Juneteenth, International Women’s Day, and more! To continue the celebration, the retailer will donate $1 million to Boys & Girls Clubs of America to support youth arts programs all over the country. “Project WE is an artists’ collaboration with a mission,” said Old Navy’s Executive Vice President of Design, Sarah Holme, in a press statement. “We wanted to give these incredible artists a canvas to share their visions, and we hope the works will inspire and spark conversation with our community.” This month, in honor of Black History Month, artist Reyna Noriega kicks off Project WE with a special edition tee design. “I let my own...

Feb 4, 2021