More of this, please!
Old Navy just announced the launch of Project WE — a collection of graphic tees designed by various multicultural artists.
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In an effort to imagine a more inclusive world through art, the WE tees honor cultural moments and movements that include Black History Month, Juneteenth, International Women’s Day, and more!
To continue the celebration, the retailer will donate $1 million to Boys & Girls Clubs of America to support youth arts programs all over the country.
“Project WE is an artists’ collaboration with a mission,” said Old Navy’s Executive Vice President of Design, Sarah Holme, in a press statement. “We wanted to give these incredible artists a canvas to share their visions, and we hope the works will inspire and spark conversation with our community.”
This month, in honor of Black History Month, artist Reyna Noriega kicks off Project WE with a special edition tee design.
“I let my own culture shine through in my work, in hopes others can see representation for their experiences and feel empowered,” said Noriega in the statement.
The Miami-based educator and artist used her passion to teach and inspire as the blueprint for a design that reflects women of color, celebrates different body types, skin tones, and hairstyles.
The company also teamed up with NYC-based artist, Jade Purple Brown, to release WE tees for International Women’s Day on March 8.
“This tee is all about women uniting, creating the unimaginable, and reimagining the future of what we all can create together,” said Brown, according to a press release.
Check out the Project WE tees here.
