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Snoop Dogg Speaks On The State Of Streaming: 'We Do Major Numbers With Streams But It Don't Add Up To The Money'

Since the music business transitioned from physical sales to streaming, artists have been voicing their frustration with how the system in place fails to pay their pockets. Now, Snoop Dogg has joined in to address this major concern while he’s on the main stage.

Ngozi Nwanji

May 9, 2023

Kendrick Lamar's 'Mr. Morale & The Big Steppers' Breaks An Apple Music 2022 Streaming Record

Kendrick Lamar is proving yet again why he’s considered one of today’s top lyricists. As previously reported by AfroTech, the rapper has been the talk all over social media since sharing details on his latest album “Mr. Morale & the Big Steppers.” After its release on May 13, it’s gone from highly anticipated to making history, HipHopDX reports.

Ngozi Nwanji

May 16, 2022

Kanye West Says His Next Album 'Donda 2' Will Only Be Available For Streaming On His Platform

Kanye West is known for thinking outside of the box. And, with his next album “Donda 2,” things are no different. Ahead of its release on Feb. 22, Kanye West took to Instagram to announce it will not be available on streaming platforms such as Apple Music, Amazon, Spotify, and YouTube. But, the album will be available for streaming on his $200 stem player that AfroTech previously reported allows fans to “customize any song.” “Donda 2 will only be streaming on my own platform, the stem player. You can download new music from You can play 4 different elements of the track: vocals, drums, bass and music. It also has a MP3 player available. We currently have 67,000 available and are making 3,000 a day,” Kanye West wrote via Instagram. If you are wondering why the sudden move to venture away from streaming giants, West revealed his disdain for the “oppressive system.” “Donda 2 will only be available on...

Samantha Dorisca

Feb 18, 2022

Lil Baby Beats Out Pop Star Faves As Vevo's Most-Viewed Artist Of The U.S. In 2021

Lil Baby has been consistently dominating the rap game, and his music streams are proof of it. Since starting his label 4PF (4 Pockets Full) with Quality Control Music in 2016, Lil Baby has been making it clear that he is a force in the music industry based on the accolades he’s racked up. The music video network shared that the Atlanta rapper was named Vevo’s most-viewed artist of 2021 in the USA. He ranked at the top of Vevo’s US Top Ten Artists By Views, with over 770 million views. View this post on Instagram A post shared by Vevo (@vevo) With his impressive amassed views, he took the lead over The Weeknd, who came in at No. 2 with 559 million views. Other pop star faves on the list included newcomers Doja Cat (429 million views) and Lil Nas X (382 million views).

Ngozi Nwanji

Dec 9, 2021

Lil Nas X Dethrones DaBaby As Spotify's Most-Streamed Male Rapper

Lil Nas X and his career continue to soar to new heights while DaBaby’s is currently spiraling. After getting thrown into DaBaby’s homophobic controversy last month, it looks like Lil Nas X will be getting the last word after dethroning his rival to become Spotify’s new most-streamed male rapper. The Grammy-winning rapper has reportedly amassed a total of 52,588,711 monthly listeners and counting, while DaBaby has 51,590,512, making him the most-streamed rap artist on the streaming giant as of this writing. Lil Nas X’s reaction to the news was pure astonishment after he tweeted out, “Wow this is insane. This is the most i’ve ever had in my career.” He went on to say, “thank u to everybody listening,” after quoting a fan account that reported the stats online. wow this is insane. this is the most i’ve ever had in my career. thank u to everybody listening. 🤍 — NASARATI (@LilNasX) August 10, 2021 On top of that, the rapper’s latest single, “Industry Baby,” has...

Njera Perkins

Aug 12, 2021

Universal and Music Streaming Service Boomplay Strike Deal to Expand Licensing to 47 Countries Across Africa

Universal Music Group has struck an expanded deal with African music streaming service Boomplay to extend licensing of UMG’s global music catalog to upwards of 47 countries across Africa, Music Business Worldwide reports. These new markets include key territories in countries such as South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal. News of the expanded deal arrives just after rival Spotify recently expanded across Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe. According to a press release, the outlined agreement details an “ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for Pan-African talent to reach new audiences domestically, regionally and around the world.” Under the new agreement, UMG’s African labels — including Def Jam Africa, Motown Gospel Africa, AI Records, and Afroforce1 — will all be supported. Additionally, the deal will also distribute artists and labels via Electromode and Ingrooves Music...

Njera Perkins

Mar 17, 2021

Why Aspiring Musicians Can't Make It on Streaming Alone

Content is ubiquitous. That’s great for consumers who devour streaming audio and video voraciously each day. But it’s a mixed bag for content creators who have to cut through the clutter to have their creative work seen and heard. To be fair, not all content is good content. But everyday content creators are often competing with established television, film production, and record companies on the same platform for the same eyeballs. And even the talented aspirants often struggle to stand out. Historically, many young Black Americans have gravitated towards sports or entertainment as career choices. And with platforms like YouTube, where anyone with a smartphone can quickly showcase their singing, rapping, or dancing ability, dreams of fame and fortune feel closer than they’ve ever been. Many aspiring musicians start by putting their music out there on streaming platforms like SoundCloud, Spotify, and YouTube. Doing so is a good start. But, understand, streaming revenue from these...


Feb 9, 2021

Audiomack Opens New Office in Lagos, Nigeria

Free streaming platform Audiomack recently opened an office in Lagos, Nigeria. The news arrived on Thursday (July 16) when Brian “Z” Zisook, VP of Content Operations & Artist Services, announced the expansion on Twitter. We opened an office in Lagos, Nigeria. 🎉 — Z (@BrianZisook) July 16, 2020 According to Billboard , Audiomack currently serves 54 countries on the continent. In addition to the new office, three new executives join the team: Adeyemi Adetunji, Charlotte Bwana, and Olive Uche. The trio will head operations and commercial partnerships, work on business development and media partnerships, and manage content strategy respectively. “ A few months ago, @ade_aaa , @charlotte_bwana , and I embarked on the craziest adventure ever when we decided to bring Audiomack to Africa,” Uche tweeted. “We didn’t know what to expect or what kind of work it would require. But all we knew was it needed a home and Lagos was the best choice.” A few months ago, @ade_aaa...

Niki McGloster

Jul 17, 2020