The Weekend is adding to his investment portfolio. A Chicago-based platform by the name of Songfinch has announced that its recent $2 million funding round was led by heavy hitters like The Weeknd, Atlantic Records chairman and CEO Craig Kallman, Reverb founder David Kalt, and co-manager of The Weeknd and co-founder of XO Records, Wassim “Sal” Slaiby. According to Digital Music News, the platform — which was co-founded by Josh Kaplan, co-manager and legal counsel for Doja Cat, John Williamson, Rob Lindquist, and Scott Kitun — allows fans to order personalized songs create d by professional musicians. Users can not only specify whether they’d like the song to mention the recipient’s name or the occasion at hand, but they can also select the preferred genre and mood of the song. From there, purchasers will provide personal information and details to allow the creator to craft the personalized track. Services typically cost $249 per work, but, per the company’s website , it is...