As previously reported by AfroTech, POLARIS was launched late last year. With big aspirations, POLARIS — a fast channel in partnership with VIZIO — recorded a record high in session numbers during their Black History Month marathon. The data network has seen an increase in its ad network as they look to expand into additional partnerships in the streaming and linear network.

“We’re only going to continue to grow, we’re going to hit a carriage of platforms very soon,” Dukes expressed. “I want it to resonate in this world for people to understand how we are some smart, young Black businessmen. We know how to do it just as well as anybody else and we know how to go about it and this is based on years of experience.”

For Calloway, there’s no competition. The goal is simply to see the culture win.

“We’re not in competition with anybody else, there’s no comparison to me,” he shared. “That’s what success looks like with POLARIS is to also have collaborative efforts to help elevate each other.”

Currently, the 24/7 culture channel is available in millions of households via VIZIO’S Smartcast TV and their free streaming service, WatchFree+, and has exclusive content coming down the pipeline including a music video from the late great actor Michael K. Williams.

To catch the full interview with Sway Calloway and Rahman Dukes on AfroTech Live, download the BlavityTV app.

Editorial Note: This piece has been updated since initially published.

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