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Charles D. King's Multi-Platform Media Company MACRO Raises $90M Minority Investment

MACRO has hit a groundbreaking milestone geared toward advancing the multicultural market.

Mar 7, 2023

TikTok And MACRO Just Awarded These Black Creatives $500K In Grants

TikTok has finally listened. According to the social media platform’s newsroom, it has announced a first-of-its-kind grant that is designed specifically with Black creatives in mind. As an extension of the TikTok for Black Creatives creator incubator program, MACRO and TikTok are back, providing creators and artists with career-building resources that will not only help them to thrive on TikTok but in life as well. “Our aim is to ensure Black creatives and artists have the resources they need to reach new heights in their careers and spearhead innovation in their respective industries,” said Kudzi Chikumbu, Director of Creator Community at TikTok, in an official statement. “We are thrilled to partner with MACRO to continue this important work of supporting creators and making their dreams come true.” The platform teamed up with MACRO to single out 101 creators and artists across content categories that include Arts, Beauty, Education, Entertainment, Food, Music and more. Each...

Nov 23, 2021

Beats By Dre, MACRO Partner On Film Pitch Competition For Atlanta HBCU Students

Beats By Dre and movie producer Charles D. King’s MACRO company have joined forces to help students at Historically Black Colleges and Universities (HBCUs) in Atlanta pursue their Hollywood film dreams. According to a press release shared with AfroTech, the two companies have partnered together on a film pitch competition that will grant current students and recent alumni of four Atlanta HBCUs the chance to pitch their film passion projects to top Hollywood executives. Winners of the competition will then get the opportunity to attend the Beats Black Creators Summit later this year and The 2022 MACRO Lodge at Sundance Film Festival in January 2022. Eligible students who will be considered for the pitch competition must be at least 18-years-old and matriculate from either Morehouse College, Spelman College, Clark Atlanta University or Morris Brown College. At a time where representation in the film industry is key to advancing the conversation around diversity and inclusion in...

Aug 16, 2021