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Lara Adekoya

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How Lara Adekoya's Pandemic Hobby Bloomed Into A Brick-And-Mortar Bakery In A Historically Black LA Neighborhood

What started as a hobby during the pandemic quickly launched Lara Adekoya into entrepreneurship, selling cookies to consumers in Los Angeles, CA, including some of Hollywood’s hottest stars, including Issa Rae, Lena Waithe and others. Today, Adekoya is taking things one step further by launching her very first brick-and-mortar for Fleurs et Sel. “I’m really happy and I’m just ready,” Adekoya told AFROTECH™. “I feel like I’ve been ready to make this jump or transition for a while. As you know, it’s not something that’s happened overnight.” In a previous interview with Adekoya,  AFROTECH™ learned the backstory to how she launched her business, which has grown rapidly over roughly four years. Fast-forward to the present day, she says there wasn’t a specific incident that encouraged her to open a bakery, but it will be in a historically Black and brown neighborhood in Los Angeles. “I’m opening in West Adams, which is a historically Black and brown neighborhood in LA that has been...

Mar 22, 2024