Apple is remaining committed to bringing Black-led platforms to the main stage for the world to see.

The tech giant recently pledged $30 million in new commitments to our communities including the masterminds behind Kickstroid, the app deemed “the smartest sneaker app ever.” Founders David Alston and Nicco Adams created the platform to serve as the ultimate tool for sneakerheads using machine learning to bring sneaker culture straight to users’ fingertips through its mobile iOS app.

It is designed to be used by everyone. Whether you’re the ultimate sneakerhead or someone who is taking their first dip into sneaker culture. The easy-to-use tool helps anyone using the Kickstroid app to stay up to date with the latest sneaker news and of course the latest sneaker drops.

As Apple continues to build on its original investment as a part of its Racial Equity and Justice Initiative (REJI), which supports students, innovators, and advocacy organizations that are leading the charge in creating a more inclusive, more just world, the company is committed to tools like Kickstroid that support entire communities.

“The call to build a more just and equitable world is an urgent one, and at Apple, we feel a collective responsibility to help drive progress forward,” said Tim Cook, Apple’s CEO in an official press release shared with AfroTech. “The commitments we’re sharing will help the young leaders of today and tomorrow start new businesses, develop groundbreaking innovations, and inspire countless others to join the fight for justice. We’re grateful to all of the trailblazing organizations we’re partnering with for their tireless dedication to equity as we work toward a better future together.”

Kickstroid

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