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Keisha Knight Pulliam

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Now That Monique Rodriguez Has Built Mielle Organics Into A $100M Brand, Here's Her Advice For Entrepreneurs

It’s one thing to break into the beauty industry, but another thing to come in and shift it. Founder and CEO Monique Rodriguez has built an empire within the space through Mielle Organics, an organic and natural haircare line created to produce healthier results for your hair. She is rightfully a pioneer in the haircare game, taking her line of products from being sold from her garage to barely staying on the shelves in giant retailers including Target, Walmart, CVS, and more. “My kids have been able to witness their mother, a Black woman, have a dream and go from their kitchen to big-box retailers, something that has changed my family’s life and for me that’s fulfilling,” said Rodriguez in an interview with AfroTech. To date, Mielle Organics is worth more than $100 million, drawing in a hefty $14 million in 2021, despite being in the midst of a pandemic. The company continues to soar to new heights with new products that keep the same energy that the company had when it was first...

Shanique Yates

Mar 23, 2022